Data & Measurement

Top Metrics to Measure Success in Recruitment Marketing

These are the top recruitment marketing metrics that you should watch in your strategy, and how to determine if they indicate success. …

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Explore our latest content on recruitment marketing data and measurement.

Blog Post

Labor Market Outlook 2022

While many of us were enjoying the holidays, Appcast Labor Economist Andrew Flowers…
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Decoding the Digital Talent Challenge

This article is part of Boston Consulting Group’s Decoding Global Talent series, which…
Blog Post

Conflicting Signals of Weak Employer Hiring and Surging Worker Participation

The November jobs report, built off two surveys, was of a split-mind: the…
Blog Post

Tips for Using Data in Programmatic Job Advertising

Maximize the effectiveness of your programmatic advertising with data-driven insights. Learn tips for…
Blog Post

Quits Rates and Recruiting

Why can’t hiring organizations fill open positions? This is the question Appcast has…
Blog Post

Surge in Hiring Reflects Strong Demand, But Labor Force Has Not Yet Recovered

The October jobs report showed strong demand for workers. The U.S. created 531,000…
Blog Post

Holiday Hiring in a Tight Labor Market

With the holiday season quickly approaching, employers in retail, transportation, warehousing & logistics,…
Blog Post

Recruiting Trends: What to Expect in 2022

Here’s to you, 2021. You’ve certainly tried our resolve. And yet we’re still…
Blog Post

The Job Market Hasn’t Normalized from Delta Yet

The September jobs report was a disappointment, as the Delta variant prevented a…