Why does data matter?
Data powers everything we do. It illuminates what works, where, and why. We’ve powered billions of job applications; with each tracked post, click, or application comes data insights we harness to make our customers more successful. No more hunches, no more status quo.
The power of data
Modern recruitment data
Data is the currency of modern recruiting. To be effective, you need access to many types. Good news – we can help!
What is the going price for job advertisements for your industry or function? Measure your performance against the market and make sure you pay the right price as you compete for job seekers’ attention.
How likely are candidates to complete an application after clicking on one of your job ads? The Application Rate measures the conversion rate from a job ad click to a job application submission.
How qualified are the applicants you’re getting? Down-funnel metrics allow you to understand if you’re successfully driving applications from candidates you’re likely to hire.
Job Ad Copy
“Data is at the heart of all things Appcast. It powers our job ad exchange and programmatic buying algorithms. And it’s the foundation of how we set up every single one of our clients for success.”
– Mychael Robinson | Solutions Architect
Get smart on data-driven recruitment
“With Appcast, our average cost-per-applicant is 65% lower than what we get from our other sources. On top of that, their customer service team is highly responsive and supportive.”
Chief Administrative Officer, Integrity Home Care & Hospice
Recruitment Metrics 101
Leidos' Data-Driven Approach to Talent Acquisition
A Guide to Measuring, Reading & Understanding Recruitment Data
2022 Recruitment Marketing Benchmark Report
In an incredibly tight labor market, it is critical to benchmark your recruitment advertising performance so that you can make adjustments to your strategy that will help you attract candidates and maximize your return on investment.