What is programmatic recruitment?

Simply put: Programmatic recruitment is the use of software and data to ensure your online job ads are in front of the right people, at the right time, at the best possible price. Still with us? There’s a bit more…

first, some background

The evolution of recruitment advertising

Before the internet, companies posted job ads in newspapers when they needed to hire staff. Typically, classified ads were priced ‘per word.’

In the late 1990s, the Internet turned that entire notion on its head…

Newspaper Image
Pay-Per-Word

Employers paid-per-word and posted their ads in the classifieds of newspapers, magazines and other outlets.

~1900
Pay-Per-Post

Led by Monster, the first job sites allowed employers to advertise jobs online, where organizations paid per post.

1994
indeed Logo
Pay-Per-Click

Indeed brought pay-per-click to the job advertising space, further evolving how employers buy and pay for job ads.

2005
Appcast Logo
Pay-Per-Applicant

Appcast was the first to broadly commercialize programmatic technology that allowed employers to stop paying for job ads by the word, post, or click… but rather for a completed application. Game-changing.

2014
The Revolution

This revolution won’t be televised...you have to learn about it here.

2020+
“Programmatic recruiting technologies use software and data to efficiently advertise your open jobs across the Web, finding the best sites and destinations for your job advertising dollars so you get qualified candidates at the lowest possible cost.”
Chris Forman Appcast CEO
– Chris Forman, CEO & Founder Appcast
Where the magic happens

Optimization

Optimizing your job advertising program involves using technology, strategy, and data to adjust the levers of efficiency so that you get qualified candidates for all of your open jobs while never wasting a penny on applicants you don’t need. Here are the component parts of any effective job ad optimization program:

Programmatic Software

You need software that automates ad buying tasks, many of which could not be done manually due to the speed required to reach the most qualified candidates in a real-time bidding environment like a job advertising exchange.

Rules

Rules are the instructions you give the software about how you want your budget spent and the outcomes you desire.

Performance Tracking

Performance tracking keeps count of what is happening with your jobs in terms of clicks, candidate applications, and hires.

Market Data

Market data is used to understand the real-time conditions your job ads are competing in and to help the software understand what it needs to do to achieve desired recruiting results.

Optimize your recruitment needs today!

Want to go a bit deeper?
Programmatic recruitment technology 101
Understand the fundamentals of programmatic recruiting, and learn how programmatic technology can dramatically impact recruiting results.
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What is A Job Ad Exchange?

The mutual fund of recruitment advertising

With a job ad exchange, your jobs are advertised to candidates across a network of job sites, aggregators, and search & social platforms. You, as the recruiter, no longer have to figure out where your ads should be placed… the software makes the decision. Simple.
Whitepaper
Selecting a Programmatic Advertising Platform: Key Questions to Include in Your RFP
On-Demand Webinar
Programmatic 101: The Foundation of Agile Recruiting
Whitepaper
Appcast Guide to Recruitment and Programmatic Terminology

Want to learn more about programmatic recruiting?

We’d love to hear from you and learn how our programmatic technology can support your recruitment needs.