What is programmatic recruitment?
Simply put: programmatic recruitment advertising uses software and data to ensure your online job ads are placed in front of the right people, at the right time, and at the best possible price. Still with us? Keep reading to dig into the details and history of programmatic recruitment.
The evolution of recruitment advertising
A Timeline: Recruitment Advertising Over the Years
1900
Pay-per-word
Employers “paid-per-word“ and posted their ads in the classifieds of newspapers, magazines, and other outlets to reach potential candidates.
1994
Pay-per-post
Led by Monster.com, the first job sites allowed employers to advertise jobs online, where organizations paid a fixed fee-per-post.
2005
Pay-per-click
Indeed.com brought the pay-per-click payment model to the job advertising space, further evolving how employers buy and pay for job ads.
2014
Pay-per-applicant
Appcast was the first to broadly commercialize programmatic technology that allowed employers to stop paying for job ads by the word, post, or click… but rather for a completed application. Game-changing.
2020+
The programmatic recruitment revolution
Stay up-to-date on the latest evolutions made to the constantly advancing programmatic recruitment solutions in the marketplace. From Appcast’s research, 90% of employers who try programmatic recruitment never look back given vast improvements in ROI compared to traditional recruiting methods.
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“Programmatic recruiting technologies use software and data to efficiently advertise your open jobs across the web, finding the best sites and destinations for your job advertising dollars so you get qualified candidates at the lowest possible cost.”
Chris Forman
| CEO & Founder Appcast
Programmatic Recruitment Technology 101
Understand the fundamentals of programmatic recruiting, and learn how programmatic technology can impact recruiting results.
Optimization
Programmatic Software
You need software that automates job ad buying tasks, which cannot be done manually due to the speed required in real-time bidding marketplaces (like the job ad marketplace).
Rules
Rules are the instructions you give the programmatic software to know how you want your budget spent and the recruitment outcomes you desire.
Performance Tracking
Performance tracking keeps count of what is happening with your open jobs in terms of clicks, candidate applications, and ultimately, hires.
Market Data
Market data helps the software understand real-time conditions your job ads face and what to do to achieve desired results.
Artificial Intelligence
AI optimizes job ad bids based on the volume and conversion rates that Appcast’s machine learning model predicts.
Hiring Funnel Metrics
Tracking candidates through the final stage of your hiring funnel helps the software decide where to post your jobs to get more qualified applicants.... so we continue optimizing your advertising plan with hires delivered as the end goal.
A job ad exchange is the mutual fund of recruitment advertising
In a job ad exchange, your open jobs are advertised to candidates across a network of job sites, aggregators, and search & social platforms. You, as the TA leader, no longer have to figure out where your ads should be placed… the software makes the decision. Simple.
Key resources
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Want to learn more about programmatic recruiting?
We’d love to hear from you and learn how our programmatic technology can support your recruitment needs.
