The Appcast Library

2024 Recruitment Marketing Benchmark Report

Appcast’s 8th annual Recruitment Marketing Benchmark Report has the data you need to help meet your hiring goals in any economic climate.  
2024 Appcast Recruitment Marketing Benchmark Report
Main Categories

Explore all resources in the library.

Dig deep into the data to understand the ever-shifting trends that impact your ability to attract and hire talent.

Understand the fundamentals of programmatic job advertising and learn how technology and data drive recruiting results.

Learn how to build an integrated recruitment marketing strategy through employer branding, job advertising, and more.

Child categories
Decoding Global Talent 2024: Work Preferences in the Age of AI
What a survey of 150,000 people in 188 countries tells us about seeking…
Blog Post
Breaking Down Barriers: Five Approaches to Attracting Diverse Candidates 
Fostering diversity has become a priority in this globalized world. How can organizations…
The State of Hiring for College Grads
College graduates are entering the workforce, but is the labor market ready to…
Employer Branding 101
Employer branding is an integral part of crafting your corporate identity and enhancing…
Decoding Global Talent 2024: Dream Destinations & Mobility Trends
What a study of 150,000 people in 188 countries tells us about where…
Blog Post
Employer Brand Examples: Positioning & Taglines
Acing Your Positioning When it comes to your brand, one of the most…
Blog Post
How to Recruit (and Retain) the Gen Z Worker 
As more of Gen Z ages into the workforce, recruitment and HR…
Blog Post
What is Employer Branding?
In modern recruitment, your reputation precedes you. Attract top talent and reduce turnover…
Blog Post
The Need for Speed: Tips to Help Your Hiring Process Reach Maximum Velocity 
A well-organized and efficient hiring process has always been important, but current conditions…
Inside the Benchmark Report: Spotlight on Retail
Retail is a difficult sector to pin down. We dig into retail-specific recruitment…
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