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2024 Recruitment Marketing Benchmark Report

Appcast’s 8th annual Recruitment Marketing Benchmark Report has the data you need to help meet your hiring goals in any economic climate.  
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Explore all resources in the library.

Dig deep into the data to understand the ever-shifting trends that impact your ability to attract and hire talent.

Understand the fundamentals of programmatic job advertising and learn how technology and data drive recruiting results.

Learn how to build an integrated recruitment marketing strategy through employer branding, job advertising, and more.

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Whitepaper
Best Practices in Job Ad Content, 2024
The first step to achieving a quality hire is building a quality job…
Blog Post
Creating a Culture of Belonging: Best Practices for Retaining Diverse Talent 
In today’s competitive job market, attracting diverse talent is only half the battle….
Whitepaper
Mid-Year Recruiting Trends for 2024
This quick “pulse check” on the trends that will shape the remainder of 2024, based off…
Whitepaper
Decoding Global Talent 2024: Work Preferences in the Age of AI
What a survey of 150,000 people in 188 countries tells us about seeking…
Blog Post
Breaking Down Barriers: Five Approaches to Attracting Diverse Candidates 
Fostering diversity has become a priority in this globalized world. How can organizations…
Infographic
The State of Hiring for College Grads
College graduates are entering the workforce, but is the labor market ready to…
Whitepaper
Employer Branding 101
Employer branding is an integral part of crafting your corporate identity and enhancing…
Whitepaper
Decoding Global Talent 2024: Dream Destinations & Mobility Trends
What a study of 150,000 people in 188 countries tells us about where…
Blog Post
Employer Brand Examples: Positioning & Taglines
Acing Your Positioning When it comes to your brand, one of the most…
Blog Post
How to Recruit (and Retain) the Gen Z Worker 
As more of Gen Z ages into the workforce, recruitment and HR…
Blog Post
What is Employer Branding?
In modern recruitment, your reputation precedes you. Attract top talent and reduce turnover…
Blog Post
The Need for Speed: Tips to Help Your Hiring Process Reach Maximum Velocity 
A well-organized and efficient hiring process has always been important, but current conditions…
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Need to brush up on your recruitment terminology? Check out the latest definitions and FAQs!

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We’re celebrating our 10th anniversary and a decade of award-winning programmatic job advertising technology.

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