The Appcast Library

2021 Recruitment Marketing Benchmark Report

Our annual benchmark report is now available! Download it to understand your organization’s recruitment marketing performance against benchmarks & improve ROI. 
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The keys to modern high-performance recruitment

We help talent acquisition teams be more efficient, effective, and data-driven every day. And now, we’ve curated this library of key topics to help you begin to do just that.

TA Strategy & Process
Data & Measurement
Apply Process Best Practices
Recruitment Marketing
Programmatic Technology
Performance Advertising
Diversity & Inclusion
The Blog
TA Strategy & Process​
High-performance talent acquisition starts with a solid – and agile – foundation.
Appcast Recruitment Prioritization Worksheet
Whitepaper

Appcast Recruitment Prioritization Worksheet

Download this whitepaper help determine what your immediate priorities are and how they will have an impact on your long-term strategy.
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Are-you-fluent-in-funnel
Blog Post

Funnel fluency: The language of high-performance recruitment

At Appcast we always talk about being data-driven in your recruitment decisions. And…
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Future Shock: How Recruitment Marketing Will Change in 2021
Webinar or Virtual Event

Future Shock: How Recruitment Marketing Will Change in 2021

Get mission-critical insights to help you think through how to best set up your strategy to win the race for talent in 2021.
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beyond-post-and-pray-recruitment-advertising-strategy
Blog Post

Moving Beyond Post and Pray to a Recruitment Advertising Strategy

It’s tempting to dismiss a recruitment advertising strategy as unnecessary. After all, the…
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Data & Measurement
You can’t improve what you don’t measure – start your data-driven TA journey here.
Leidos' Data-Driven Approach to TA
Webinar or Virtual Event

Leidos’ Data-Driven Approach to TA

Learn how programmatic helps Leidos simplify their strategy and get the best possible results from their budget.
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Blog Post

Why Programmatic Platform Data Matters Now More Than Ever

Using data to drive decisions is always a recruitment best practice. In times…
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A Guide to Measuring, Reading and Understanding Your Recruitment Data
Whitepaper

A Guide to Measuring, Reading and Understanding Your Recruitment Data

Download this whitepaper in order to learn the data-driven strategies to set your…
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Building Baseline Metrics to Increase the ROI of Your Recruitment Advertising
Whitepaper

Building Baseline Metrics to Increase the ROI of Your Recruitment Advertising

Download this whitepaper and learn how to capture your baseline metrics to maximize…
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Programmatic Technology
Efficiency and effectiveness driven by data and technology? Don’t mind if I do!
Transparency in Recruitment Programmatic Platforms & Job Ad Exchanges
Whitepaper

Transparency in Recruitment Programmatic Platforms & Job Ad Exchanges

With this guide, you’ll learn the importance of transparency in programmatic recruitment technology…
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Appcast Recruitment Prioritization Worksheet
Whitepaper

Selecting a Programmatic Advertising Platform: Key Questions to Include in Your RFP

Are you in the market for a programmatic recruitment advertising platform, but unsure…
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Programmatic Recruitment Technology 101
Whitepaper

Programmatic Recruitment Technology 101

Download this whitepaper to use programmatic technology to get the most from your…
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Appcast Guide to Recruitment and Programmatic Terminology
Whitepaper

Appcast Guide to Recruitment and Programmatic Terminology

With this guide, you’ll learn the key terminology that has come with the…
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Apply Process
Best Practices
Need to stretch your recruiting budget further? Start with the things you can control: your apply process and candidate experience.
Understanding the Impact of Job Descriptions, Titles, and Apply Processes on Sourcing Costs
Whitepaper

2020 ATS Report: Application Process by Job Functions

The apply process on your ATS is a critical component to the success…
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The New Recruiting: How Companies Are Adapting for 2021
Whitepaper

Understanding the Impact of Job Descriptions, Titles, and Apply Processes on Sourcing Costs

Recruiters are challenged with crafting the most appealing and effective job titles and…
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How to Win Candidates without Spending more on Clicks
Whitepaper

How to Win Candidates Without Spending More on Clicks

Download this whitepaper to learn not only how to get more candidates responding…
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What Makes Candidates Click? The Do’s & Don’ts of Job Advertising
Blog Post

What Makes Candidates Click: The Do’s & Don’ts of Job Advertising

Have you ever wondered what makes candidates click, or not click, on your…
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Diversity & inclusion in 2021 and beyond

Recruitment
Marketing
Stay on top of all the latest tactics so you can build an integrated, evolving strategy that attracts the best talent out there.
life-of-a-recruiter-infographic
Blog Post

The Life of a Recruiter

Download the Definitive guide to recruitment advertising, second edition here!…
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Special Edition: 2020 Midyear Recruitment Marketing Benchmark Report
Report

2020 Midyear Recruitment Marketing Benchmark Report

Download our new report, 2020 Midyear Recruitment Marketing Benchmark Report, to learn the…
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How to Improve Recruiting Effectiveness: 6 levers that influence CPA and drive candidate quality
Whitepaper

How to Improve Recruiting Effectiveness: 6 levers that Influence CPA

With this guide, you will learn about key variables that you can act…
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Programmatic Recruitment Advertising: The Better Way...
Report

Recruitment Advertising Done Right

While every job advertising campaign has its challenges, our guide presents eight mistakes…
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Performance Advertising
The modern way to get results from your job ads.
What is a Job Ad Exchange
Whitepaper

What Is a Job Ad Exchange?

Download this whitepaper to learn how to target candidates across 1000s of sites…
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Background
Whitepaper

Programmatic Recruitment Advertising: The Better Way to Promote Job Ads

Learn all about programmatic recruitment software, how it works, and how you can…
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Pay-Per-Applicant, Not Per-Click: The New Way to Pay for Job Ads
Whitepaper

Pay-Per-Applicant: The New Way to Pay for Job Ads

Advertising your open jobs has come a long way in the last 20…
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Four Job Ad Strategies That Drive Completed Applies
Blog Post

How Is Managing Multiple Job Boards Different than Using a Job Ad Exchange?

A job ad exchange allows companies to connect to hundreds or even thousands…
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Diversity & Inclusion
Recruiting diverse talent is a vital part of improving your company’s D&I.
Help Change the World. Make Diversity a Recruitment Priority
Blog Post

Help Change the World. Make Diversity a Recruitment Priority

Inequality. Discrimination. Brutality. Injustice. I find it sickening and shameful that in 2020…
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Diversity: Women at the Top
Blog Post

Diversity: Women at the Top

When organizations are looking to implement and expand diversity initiatives, experts often advise,…
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Programmatic 101: The Foundation of Agile Recruiting
Whitepaper

Diversity Recruiting: Finding and Hiring Candidates

As more organizations embrace diversity and inclusion—and competition for candidates intensifies—more creative approaches…
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Diversity Recruiting: Finding and Hiring Candidates
Whitepaper

Diversity Recruiting: Guide to Best Practice Language Usage

Words matter in the workplace, especially when you’re in recruiting & hiring. As…
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Latest stories

Explore the latest content from our our blog.
Use-Benchmark-Data-to-Make-Better-Recruitment-Marketing-Decisions
Blog Post

Use Benchmark Data to Make Better Recruitment Marketing Decisions

The Appcast 2021 Recruitment Marketing Benchmark Report is hot off the presses. As…
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Recruitonomics-101_-A-primer-for-data-driven-talent-acquisition
Blog Post

Recruitonomics 101: A primer for data-driven talent acquisition

I’m a bit of a nerd. I went to computer camp as a…
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The-Hard-Truth-About-Recruitment-Metrics
Blog Post

The Hard Truth About Recruitment Metrics

Today, thanks to programmatic and other technology, recruitment metrics are readily available. However,…
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Are-you-fluent-in-funnel
Blog Post

Funnel fluency: The language of high-performance recruitment

At Appcast we always talk about being data-driven in your recruitment decisions. And…
Read More
life-of-a-recruiter-infographic
Blog Post

The Life of a Recruiter

Download the Definitive guide to recruitment advertising, second edition here!…
Read More
Gender-Coded-Words-and-Candidate-Attraction
Blog Post

Gender-Coded Words and Candidate Attraction

If you’ve read the Appcast whitepaper Diversity Recruiting: A Guide to Best Practice…
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