The Appcast Library

Top Recruiting Trends for 2022

Appcast has analyzed the latest recruitment advertising data and the employment marketplace to create our newest report, which details the top 7 recruiting trends
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The keys to modern high-performance recruitment

We help talent acquisition teams be more efficient, effective, and data-driven every day. And now, we’ve curated this library of key topics to help you begin to do just that.

High-performance talent acquisition starts with a solid – and agile – foundation.

How Benefits Impact Candidate Attraction

Most hiring organizations understand the importance of highlighting their benefits in their job…

Decoding Global Talent, Onsite and Virtual

The Global Talent Survey is the largest study of workforce trends in the…
Blog Post

Funnel fluency: The language of high-performance recruitment

At Appcast we always talk about being data-driven in your recruitment decisions. And…
Blog Post

Moving Beyond Post and Pray to a Recruitment Advertising Strategy

It’s tempting to dismiss a recruitment advertising strategy as unnecessary. After all, the…
You can’t improve what you don’t measure – start your data-driven TA journey here.
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2021 Recruitment Marketing Benchmarks: Results Revealed

Appcast CEO Chris Forman takes a deep dive into the data highlighted in our 2021 Recruitment Marketing Benchmark Report.
Blog Post

Why Programmatic Platform Data Matters Now More Than Ever

Using data to drive decisions is always a recruitment best practice. In times…

A Guide to Measuring, Reading and Understanding Your Recruitment Data

Download this whitepaper in order to learn the data-driven strategies to set your…

Building Baseline Metrics to Increase the ROI of Your Recruitment Advertising

Download this whitepaper and learn how to capture your baseline metrics to maximize…
Efficiency and effectiveness driven by data and technology? Don’t mind if I do!

Transparency in Recruitment Programmatic Platforms & Job Ad Exchanges

With this guide, you’ll learn the importance of transparency in programmatic recruitment technology…

Selecting a Programmatic Advertising Platform: Key Questions to Include in Your RFP

Are you in the market for a programmatic recruitment advertising platform, but unsure…

Programmatic Recruitment Technology 101

Download this whitepaper to use programmatic technology to get the most from your…

Appcast Guide to Recruitment and Programmatic Terminology

With this guide, you’ll learn the key terminology that has come with the…
Need to stretch your recruiting budget further? Start with the things you can control: your apply process and candidate experience.

2020 ATS Report: Application Process by Job Functions

The apply process on your ATS is a critical component to the success…

Understanding the Impact of Job Descriptions, Titles, and Apply Processes on Sourcing Costs

Recruiters are challenged with crafting the most appealing and effective job titles and…

How to Win Candidates Without Spending More on Clicks

Download this whitepaper to learn not only how to get more candidates responding…
Blog Post

What Makes Candidates Click: The Do’s & Don’ts of Job Advertising

Have you ever wondered what makes candidates click, or not click, on your…
Stay on top of all the latest tactics so you can build an integrated, evolving strategy that attracts the best talent out there.

2021 Recruitment Marketing Benchmark Report

Our annual benchmark report is now available! Download it to understand your organization’s…
Blog Post

The Life of a Recruiter

Download the Definitive guide to recruitment advertising, second edition here!…

How to Improve Recruiting Effectiveness: 6 levers that Influence CPA

With this guide, you will learn about key variables that you can act…

Recruitment Advertising Done Right

While every job advertising campaign has its challenges, our guide presents eight mistakes…
The modern way to get results from your job ads.

What Is a Job Ad Exchange?

Download this whitepaper to learn how to target candidates across 1000s of sites…

Programmatic Recruitment Advertising: The Better Way to Promote Job Ads

Learn all about programmatic recruitment software, how it works, and how you can…

Pay-Per-Applicant: The New Way to Pay for Job Ads

Advertising your open jobs has come a long way in the last 20…
Blog Post

How Is Managing Multiple Job Boards Different than Using a Job Ad Exchange?

A job ad exchange allows companies to connect to hundreds or even thousands…
Recruiting diverse talent is a vital part of improving your company’s D&I.
Blog Post

Help Change the World. Make Diversity a Recruitment Priority

Inequality. Discrimination. Brutality. Injustice. I find it sickening and shameful that in 2020…
Blog Post

Diversity: Women at the Top

When organizations are looking to implement and expand diversity initiatives, experts often advise,…

Diversity Recruiting: Finding and Hiring Candidates

As more organizations embrace diversity and inclusion—and competition for candidates intensifies—more creative approaches…

Diversity Recruiting: Guide to Best Practice Language Usage

Words matter in the workplace, especially when you’re in recruiting & hiring. As…
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Blog Post

Recruiting With Attention to Gender Diversity

Diversity, including gender diversity, is a goal for many hiring organizations. In our…
Blog Post

Despite a Weak December Jobs Report, 2021 Was a Strong Year

The U.S. economy added just 199,000 net new jobs in December 2021, far…
Blog Post

Labor Market Outlook 2022

While many of us were enjoying the holidays, Appcast Labor Economist Andrew Flowers…
Blog Post

Recruiting Do’s and Don’ts for 2022

As a new year begins, and hiring organizations reassess their talent acquisition strategies,…
Blog Post

Digital Workers Eager to Change Jobs

Newly released data from an ongoing global study, conducted by Boston Consulting Group…
Blog Post

Three Job Ad Examples That Highlight Employee Benefits

Let’s talk about benefits. Google employees boast about receiving in-house massages, while those…