The Appcast Library

2022 Spring Update: Recruitment Marketing Benchmark Report

This report serves as an update to our annual Recruitment Marketing Benchmark Report.
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The keys to modern high-performance recruitment

We help talent acquisition teams be more efficient, effective, and data-driven every day. And now, we’ve curated this library of key topics to help you begin to do just that.

TA Strategy & Process
Data & Measurement
Apply Process
Best Practices
Recruitment Marketing
Programmatic Technology
Performance Advertising
Diversity & Inclusion
The Blog
TA Strategy & Process​
High-performance talent acquisition starts with a solid – and agile – foundation.
job ad benefits candidate attraction
Whitepaper

How Benefits Impact Candidate Attraction

Most hiring organizations understand the importance of highlighting their benefits in their job…
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report global talent onsite virtual preferences
Whitepaper

Decoding Global Talent, Onsite and Virtual

The Global Talent Survey is the largest study of workforce trends in the…
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high performance recruitment funnel
Blog Post

Funnel fluency: The language of high-performance recruitment

At Appcast we always talk about being data-driven in your recruitment decisions. And…
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recruitment advertising strategy programmatic technology
Blog Post

Moving Beyond Post and Pray to a Recruitment Advertising Strategy

It’s tempting to dismiss a recruitment advertising strategy as unnecessary. After all, the…
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Data & Measurement
You can’t improve what you don’t measure – start your data-driven TA journey here.
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Webinar or Virtual Event

Sneak Peek: 2022 Recruitment Marketing Benchmark Results

Appcast labor economist Andrew Flowers takes a deep dive into the data to be highlighted in our 2022 Recruitment Marketing Benchmark Report.
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Blog Post

Why Programmatic Platform Data Matters Now More Than Ever

Using data to drive decisions is always a recruitment best practice. In times…
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A Guide to Measuring, Reading and Understanding Your Recruitment Data
Whitepaper

A Guide to Measuring, Reading and Understanding Your Recruitment Data

Download this whitepaper in order to learn the data-driven strategies to set your…
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Building Baseline Metrics to Increase the ROI of Your Recruitment Advertising
Whitepaper

Building Baseline Metrics to Increase the ROI of Your Recruitment Advertising

Download this whitepaper and learn how to capture your baseline metrics to maximize…
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Programmatic Technology
Efficiency and effectiveness driven by data and technology? Don’t mind if I do!
Whitepaper

Transparency in Recruitment Programmatic Platforms & Job Ad Exchanges

With this guide, you’ll learn the importance of transparency in programmatic recruitment technology…
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Appcast Recruitment Prioritization Worksheet
Whitepaper

Selecting a Programmatic Advertising Platform: Key Questions to Include in Your RFP

Are you in the market for a programmatic recruitment advertising platform, but unsure…
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Programmatic Recruitment Technology 101
Whitepaper

Programmatic Recruitment Technology 101

Download this whitepaper to use programmatic technology to get the most from your…
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Appcast Guide to Recruitment and Programmatic Terminology
Whitepaper

Appcast Guide to Recruitment and Programmatic Terminology

With this guide, you’ll learn the key terminology that has come with the…
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Apply Process
Best Practices
Need to stretch your recruiting budget further? Start with the things you can control: your apply process and candidate experience.
job ad content best practices
Whitepaper

Best Practices in Job Ad Content

Programmatic recruitment technology helps hiring organizations get their job ads in front of…
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The New Recruiting: How Companies Are Adapting for 2021
Whitepaper

Understanding the Impact of Job Descriptions, Titles, and Apply Processes on Sourcing Costs

Recruiters are challenged with crafting the most appealing and effective job titles and…
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How to Win Candidates without Spending more on Clicks
Whitepaper

How to Win Candidates Without Spending More on Clicks

Download this whitepaper to learn not only how to get more candidates responding…
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What Makes Candidates Click? The Do’s & Don’ts of Job Advertising
Blog Post

What Makes Candidates Click: The Do’s & Don’ts of Job Advertising

Have you ever wondered what makes candidates click, or not click, on your…
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Diversity, Equity, & Inclusion in 2021 and Beyond

Recruitment
Marketing
Stay on top of all the latest tactics so you can build an integrated, evolving strategy that attracts the best talent out there.
2022 Recruitment Marketing Benchmark Report Graphic
Report

2022 Recruitment Marketing Benchmark Report

This report will help you understand where, when, and how to reach the…
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recruiter responsibilities
Blog Post

The Life of a Recruiter

Download the Definitive guide to recruitment advertising, second edition here!…
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How to Improve Recruiting Effectiveness: 6 levers that influence CPA and drive candidate quality
Whitepaper

How to Improve Recruiting Effectiveness: 6 levers that Influence CPA

With this guide, you will learn about key variables that you can act…
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Programmatic Recruitment Advertising: The Better Way...
Report

Recruitment Advertising Done Right

While every job advertising campaign has its challenges, our guide presents eight mistakes…
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Performance Advertising
The modern way to get results from your job ads.
What is a Job Ad Exchange
Whitepaper

What Is a Job Ad Exchange?

Download this whitepaper to learn how to target candidates across 1000s of sites…
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Background
Whitepaper

Programmatic Recruitment Advertising: The Better Way to Promote Job Ads

Learn all about programmatic recruitment software, how it works, and how you can…
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Whitepaper

Pay-Per-Applicant: The New Way to Pay for Job Ads

Advertising your open jobs has come a long way in the last 20…
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Blog Post

How Is Managing Multiple Job Boards Different than Using a Job Ad Exchange?

A job ad exchange allows companies to connect to hundreds or even thousands…
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Diversity & Inclusion
Recruiting diverse talent is a vital part of improving your company’s D&I.
Help Change the World. Make Diversity a Recruitment Priority
Blog Post

Help Change the World. Make Diversity a Recruitment Priority

Inequality. Discrimination. Brutality. Injustice. I find it sickening and shameful that in 2020…
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Diversity: Women at the Top
Blog Post

Diversity: Women at the Top

When organizations are looking to implement and expand diversity initiatives, experts often advise,…
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Programmatic 101: The Foundation of Agile Recruiting
Whitepaper

Diversity Recruiting: Finding and Hiring Candidates

As more organizations embrace diversity and inclusion—and competition for candidates intensifies—more creative approaches…
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Diversity Recruiting: Finding and Hiring Candidates
Whitepaper

Diversity Recruiting: Guide to Best Practice Language Usage

Words matter in the workplace, especially when you’re in recruiting & hiring. As…
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Latest stories

Explore the latest content from our our blog.
My Introduction to the Appcast Internship Program
Blog Post

My Introduction to the Appcast Internship Program

At the age of 20, I am constantly wondering who I want to…
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blog - Jobs Recovery Is In The Home Stretch
Blog Post

Jobs Recovery Is In The Home Stretch

The U.S. economy added a solid 390,000 net new jobs in May 2022….
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blog - Two Ways High Inflation Shapes Recruiting
Blog Post

Two Ways High Inflation Shapes Recruiting

Rising Wage Expectations and Online Ad Costs are Impacting Talent Acquisition Prices are…
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20 myths about programmatic advertising
Blog Post

20 Myths about Programmatic Job Advertising

Programmatic job advertising continues to be an emerging trend among high-performing hiring organizations….
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Blog Post

Job Growth Strong and Labor Force Rebound On Track

The US labor market continues to be very strong, despite the war in…
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Blog Post

Timing is Everything: 3 Examples of How Time Impacts Job Ad Performance

“Time is of the essence.”  It certainly is. If you are serious about…
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