The Appcast Library

2021 Recruitment Marketing Benchmark Report

Our annual benchmark report is now available! Download it to understand your organization’s recruitment marketing performance against benchmarks & improve ROI. 
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The keys to modern high-performance recruitment

We help talent acquisition teams be more efficient, effective, and data-driven every day. And now, we’ve curated this library of key topics to help you begin to do just that.

TA Strategy & Process
Data & Measurement
Apply Process
Best Practices
Recruitment Marketing
Programmatic Technology
Performance Advertising
Diversity & Inclusion
The Blog
TA Strategy & Process​
High-performance talent acquisition starts with a solid – and agile – foundation.
How-to-Create-a-World-Class-Mobile-Candidate-Experience
Whitepaper

How to Create a World-Class Mobile Candidate Experience

Appcast Research has found that more candidates are applying to jobs using their…
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Decoding-Global-Talent-Onsite-and-Virtual
Whitepaper

Decoding Global Talent, Onsite and Virtual

The Global Talent Survey is the largest study of workforce trends in the…
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Are-you-fluent-in-funnel
Blog Post

Funnel fluency: The language of high-performance recruitment

At Appcast we always talk about being data-driven in your recruitment decisions. And…
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beyond-post-and-pray-recruitment-advertising-strategy
Blog Post

Moving Beyond Post and Pray to a Recruitment Advertising Strategy

It’s tempting to dismiss a recruitment advertising strategy as unnecessary. After all, the…
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Data & Measurement
You can’t improve what you don’t measure – start your data-driven TA journey here.
2021 Benchmarks Webinar
Webinar or Virtual Event

2021 Recruitment Marketing Benchmarks: Results Revealed

Appcast CEO Chris Forman takes a deep dive into the data highlighted in our 2021 Recruitment Marketing Benchmark Report.
Watch On Demand
Blog Post

Why Programmatic Platform Data Matters Now More Than Ever

Using data to drive decisions is always a recruitment best practice. In times…
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A Guide to Measuring, Reading and Understanding Your Recruitment Data
Whitepaper

A Guide to Measuring, Reading and Understanding Your Recruitment Data

Download this whitepaper in order to learn the data-driven strategies to set your…
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Building Baseline Metrics to Increase the ROI of Your Recruitment Advertising
Whitepaper

Building Baseline Metrics to Increase the ROI of Your Recruitment Advertising

Download this whitepaper and learn how to capture your baseline metrics to maximize…
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Programmatic Technology
Efficiency and effectiveness driven by data and technology? Don’t mind if I do!
Transparency in Recruitment Programmatic Platforms & Job Ad Exchanges
Whitepaper

Transparency in Recruitment Programmatic Platforms & Job Ad Exchanges

With this guide, you’ll learn the importance of transparency in programmatic recruitment technology…
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Appcast Recruitment Prioritization Worksheet
Whitepaper

Selecting a Programmatic Advertising Platform: Key Questions to Include in Your RFP

Are you in the market for a programmatic recruitment advertising platform, but unsure…
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Programmatic Recruitment Technology 101
Whitepaper

Programmatic Recruitment Technology 101

Download this whitepaper to use programmatic technology to get the most from your…
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Appcast Guide to Recruitment and Programmatic Terminology
Whitepaper

Appcast Guide to Recruitment and Programmatic Terminology

With this guide, you’ll learn the key terminology that has come with the…
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Apply Process
Best Practices
Need to stretch your recruiting budget further? Start with the things you can control: your apply process and candidate experience.
Understanding the Impact of Job Descriptions, Titles, and Apply Processes on Sourcing Costs
Whitepaper

2020 ATS Report: Application Process by Job Functions

The apply process on your ATS is a critical component to the success…
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The New Recruiting: How Companies Are Adapting for 2021
Whitepaper

Understanding the Impact of Job Descriptions, Titles, and Apply Processes on Sourcing Costs

Recruiters are challenged with crafting the most appealing and effective job titles and…
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How to Win Candidates without Spending more on Clicks
Whitepaper

How to Win Candidates Without Spending More on Clicks

Download this whitepaper to learn not only how to get more candidates responding…
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What Makes Candidates Click? The Do’s & Don’ts of Job Advertising
Blog Post

What Makes Candidates Click: The Do’s & Don’ts of Job Advertising

Have you ever wondered what makes candidates click, or not click, on your…
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Diversity, Equity, & Inclusion in 2021 and Beyond

Recruitment
Marketing
Stay on top of all the latest tactics so you can build an integrated, evolving strategy that attracts the best talent out there.
2021 Benchmarks
Report

2021 Recruitment Marketing Benchmark Report

Our annual benchmark report is now available! Download it to understand your organization’s…
Read More
life-of-a-recruiter-infographic
Blog Post

The Life of a Recruiter

Download the Definitive guide to recruitment advertising, second edition here!…
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How to Improve Recruiting Effectiveness: 6 levers that influence CPA and drive candidate quality
Whitepaper

How to Improve Recruiting Effectiveness: 6 levers that Influence CPA

With this guide, you will learn about key variables that you can act…
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Programmatic Recruitment Advertising: The Better Way...
Report

Recruitment Advertising Done Right

While every job advertising campaign has its challenges, our guide presents eight mistakes…
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Performance Advertising
The modern way to get results from your job ads.
What is a Job Ad Exchange
Whitepaper

What Is a Job Ad Exchange?

Download this whitepaper to learn how to target candidates across 1000s of sites…
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Background
Whitepaper

Programmatic Recruitment Advertising: The Better Way to Promote Job Ads

Learn all about programmatic recruitment software, how it works, and how you can…
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Pay-Per-Applicant, Not Per-Click: The New Way to Pay for Job Ads
Whitepaper

Pay-Per-Applicant: The New Way to Pay for Job Ads

Advertising your open jobs has come a long way in the last 20…
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Four Job Ad Strategies That Drive Completed Applies
Blog Post

How Is Managing Multiple Job Boards Different than Using a Job Ad Exchange?

A job ad exchange allows companies to connect to hundreds or even thousands…
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Diversity & Inclusion
Recruiting diverse talent is a vital part of improving your company’s D&I.
Help Change the World. Make Diversity a Recruitment Priority
Blog Post

Help Change the World. Make Diversity a Recruitment Priority

Inequality. Discrimination. Brutality. Injustice. I find it sickening and shameful that in 2020…
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Diversity: Women at the Top
Blog Post

Diversity: Women at the Top

When organizations are looking to implement and expand diversity initiatives, experts often advise,…
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Programmatic 101: The Foundation of Agile Recruiting
Whitepaper

Diversity Recruiting: Finding and Hiring Candidates

As more organizations embrace diversity and inclusion—and competition for candidates intensifies—more creative approaches…
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Diversity Recruiting: Finding and Hiring Candidates
Whitepaper

Diversity Recruiting: Guide to Best Practice Language Usage

Words matter in the workplace, especially when you’re in recruiting & hiring. As…
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Latest stories

Explore the latest content from our our blog.
The Recruiting Outlook for Healthcare
Blog Post

The Recruiting Outlook for Healthcare

Some of us in the recruiting space have grown leery of making predictions….
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Dont-Overlook-Reskilling-When-Recruiting
Blog Post

Don’t Overlook Reskilling When Recruiting

New research from Boston Consulting Group (BCG), a leading global consulting firm, The…
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Improve-Job-Ad-Performance-Why-You-Need-to-Look-at-Your-Drop-Off-Rates
Blog Post

Improve Job Ad Performance: Why You Need to Look at Your Drop-Off Rates

At Appcast, we’re always talking about apply rate this, apply rate that. Improve…
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Building-a-Sustainable-Employer-Brand
Blog Post

Building a Sustainable Employer Brand

Yes, the title of this post is indeed a pun-laden play on words…
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How-to-Weather-the-_Perfect-Storm
Blog Post

How to Weather the “Perfect Storm” of Recruiting

While recruiting and talent pros have weathered many a storm when it comes…
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The-5-Keys-to-High-Performance-Recruitment-Advertising
Blog Post

The 5 Keys to High-Performance Recruitment Advertising

Level-Set: What’s Recruitment Advertising? Let’s face it: There’s a ton of vernacular and…
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