Data & Measurement
UK Recruitment Marketing in 2026: What the Data Reveals
What the Data Reveals Over the past year, the UK labour market was hit by job losses and rising unemployment, creating a larger job-seeker pool, higher apply rates…
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Explore our latest content on recruitment marketing data and measurement.
Blog Post
Geographic Insights: Why Location Still Rules Your Recruiting Outcomes
In recruiting, location has always mattered. This year’s Recruitment Marketing Benchmark Report shows just how dramatically geography…
Blog Post
The Rising Cost of Recruiting: Why Hiring Got More Expensive in a Softer Labor Market
One of the most surprising findings in the 2026 Recruitment Marketing Benchmark Report…
Blog Post
What is Candidate Disposition Data? The Down-Funnel Metrics that Actually Predict Hiring Success
This year’s Benchmark Report includes one of the most meaningful additions in a…
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Top Metrics to Measure Success in Recruitment Marketing
These are the top recruitment marketing metrics that you should watch in your…
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The 2025 Recruitment Marketing Benchmark Report is Here!
Appcast’s ninth annual Recruitment Marketing Benchmark Report is now live, featuring key benchmarks…
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Four Steps to Recruitment Marketing Success in 2025
As your organization develops a recruitment marketing plan for 2025, it’s essential to…
Blog Post
Mobile vs. Desktop: Trends in Job Search
We dive into the mobile and desktop stats highlighted in the Benchmark Report….
Blog Post
Efficiency is the theme for 2024. Are you ready?
If our expectations for the year could be boiled down to one word,…