Data & Measurement

Top Recruiting Trends for 2023

In this trends report, you’ll find details related to the labor market, job seeker preferences, recruiting tech and more, along with actionable advice to…

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Explore our latest content on recruitment marketing data and measurement.


Building Baseline Metrics to Increase the ROI of Your Recruitment Advertising

Download this whitepaper and learn how to capture your baseline metrics to maximize…

2020 Recruitment Marketing Benchmark Report

We’ve analyzed recruitment marketing data from nearly 1,000 US employers to help you…
Download Appcast’s 2020 benchmark report to see how you stack up against nearly 1,000 U.S. employers!
Blog Post

How to Create a Data-Driven Recruitment Marketing Operation

If you are looking to make your recruitment advertising dollars last as long…
Blog Post

2019 Recruitment Advertising Trends & Insights

2018 was quite a year for the hiring market. The strength of the…
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How CARFAX Created a Metrics-Driven Recruitment Marketing Operation

Learn how CARFAX lowered their cost-per-hire with help from Appcast & HireClix and built a metrics-driven recruitment marketing strategy.
Blog Post

The High Volume Recruiting Metrics that Matter

Modern recruiting is rooted in metrics. How fast you can fill your open…

2019 Recruitment Media Benchmark Report

Download Appcast’s third annual benchmark report to gain access to the latest recruitment advertising performance data from 900 U.S. employers.

Blog Post

The Award for Lowest Cost-Per-Applicant and Highest Candidate Volume Goes to…

Have you ever wanted to know which job ad publishers have the best…
Blog Post

Media Metrics for Tracking (and Improving) Recruitment ROI

Modern recruiters are masters of all trades – a bit of marketing know-how,…