But first, some background

The evolution of recruitment advertising

Before the internet, companies posted job ads in newspapers when they needed to hire staff. Typically, classified ads were priced ‘per word’. In the late 1990s, the Internet turned that entire notion on its head…

Pay-per-word

Employers pay-per-word and post their ads in the classifieds of newspapers, magazines and other outlets.

1900+

Pay-per-post

The launch of the internet and the first online job sites allow employers to pay-per-post.

1990s+

Pay-per-click

Leading job sites launch online pay-per-click job ads.

2004+

Pay-per-applicant

Startwire launches the first pay-per-applicant job ad. Appcast, job2careers and Linkedin follow.

2011+
The evolution of software, data, and ad tech ultimately led to programmatic recruiting’s efficiency in helping companies find more qualified candidates in a faster, scalable, cost-effective way.