But first, some background
The evolution of recruitment advertising
Before the internet, companies posted job ads in newspapers when they needed to hire staff. Typically, classified ads were priced ‘per word’. In the late 1990s, the Internet turned that entire notion on its head…
Employers pay-per-word and post their ads in the classifieds of newspapers, magazines and other outlets.1900+
The launch of the internet and the first online job sites allow employers to pay-per-post.
Startwire launches the first pay-per-applicant job ad. Appcast, job2careers and Linkedin follow.