The Appcast Library

2024 Recruitment Marketing Benchmark Report

Appcast’s 8th annual Recruitment Marketing Benchmark Report has the data you need to help meet your hiring goals in any economic climate.  
2024 Appcast Recruitment Marketing Benchmark Report
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Explore all resources in the library.

Dig deep into the data to understand the ever-shifting trends that impact your ability to attract and hire talent.

Understand the fundamentals of programmatic job advertising and learn how technology and data drive recruiting results.

Learn how to build an integrated recruitment marketing strategy through employer branding, job advertising, and more.

Child categories
Blog Post
The Need for Speed: Tips to Help Your Hiring Process Reach Maximum Velocity 
A well-organized and efficient hiring process has always been important, but current conditions…
Infographic
Inside the Benchmark Report: Spotlight on Retail
Retail is a difficult sector to pin down. We dig into retail-specific recruitment…
Blog Post
Mobile vs. Desktop: Trends in Job Search 
We dive into the mobile and desktop stats highlighted in the Benchmark Report….
Infographic
Inside the Benchmark Report: Spotlight on Construction
Demand in the construction sector has remained strong. We dig into construction-specific recruitment…
Blog Post
Using Social Media to Attract Gen Z 
Gen Z is a difficult cohort to attract through the traditional methods, but…
Blog Post
Google’s Cookie Changes: What Does it Mean for Recruitment Marketing? 
Google Chrome is eliminating third-party cookies. If they don’t have the right partner,…
Infographic
Inside the Benchmark Report: Spotlight on Healthcare
Healthcare is one of the costliest job functions to recruit for. We dig…
Blog Post
The Importance of Organic Social Media 
Organic social media is a marketing strategy referring to content shared on a…
Blog Post
Why Your Employer Brand Matters More Than You Think
Did you know that 75% of job seekers are more likely to apply…
Report
2024 Recruitment Marketing Benchmark Report
Appcast’s 8th annual Recruitment Marketing Benchmark Report has the data you need to…
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FAQ

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Need to brush up on your recruitment terminology? Check out the latest definitions and FAQs!