The Appcast Library

2023 Recruitment Marketing Benchmark Report

Appcast’s 7th annual Recruitment Marketing Benchmark Report provides the data you need to understand where, when, and how to reach the candidates you seek.

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The keys to modern high-performance recruitment

We help talent acquisition teams be more efficient, effective, and data-driven every day. And now, we’ve curated this library of key topics to help you begin to do just that.

High-performance talent acquisition starts with a solid – and agile – foundation.
Whitepaper

How Benefits Impact Candidate Attraction

Most hiring organizations understand the importance of highlighting their benefits in their job…
Whitepaper

Decoding Global Talent, Onsite and Virtual

The Global Talent Survey is the largest study of workforce trends in the…
Blog Post

Funnel fluency: The language of high-performance recruitment

At Appcast we always talk about being data-driven in your recruitment decisions. And…
Blog Post

Moving Beyond Post and Pray to a Recruitment Advertising Strategy

It’s tempting to dismiss a recruitment advertising strategy as unnecessary. After all, the…
You can’t improve what you don’t measure – start your data-driven TA journey here.
Webinar or Virtual Event

Sneak Peek: 2022 Recruitment Marketing Benchmark Results

Appcast labor economist Andrew Flowers takes a deep dive into the data to be highlighted in our 2022 Recruitment Marketing Benchmark Report.
Blog Post

Why Programmatic Platform Data Matters Now More Than Ever

Using data to drive decisions is always a recruitment best practice. In times…
Whitepaper

A Guide to Measuring, Reading and Understanding Your Recruitment Data

Download this whitepaper in order to learn the data-driven strategies to set your…
Whitepaper

Building Baseline Metrics to Increase the ROI of Your Recruitment Advertising

Download this whitepaper and learn how to capture your baseline metrics to maximize…
Efficiency and effectiveness driven by data and technology? Don’t mind if I do!
Whitepaper

Transparency in Recruitment Programmatic Platforms & Job Ad Exchanges

With this guide, you’ll learn the importance of transparency in programmatic recruitment technology…
Whitepaper

Selecting a Programmatic Advertising Platform: Key Questions to Include in Your RFP

Are you in the market for a programmatic recruitment advertising platform, but unsure…
Article

Programmatic Recruitment Technology 101

Understand the fundamentals of programmatic recruiting, and learn how programmatic technology can impact…
Whitepaper

Appcast Guide to Recruitment and Programmatic Terminology

With this guide, you’ll learn the key terminology that has come with the…
Need to stretch your recruiting budget further? Start with the things you can control: your apply process and candidate experience.
Whitepaper

Best Practices in Job Ad Content

Programmatic recruitment technology helps hiring organizations get their job ads in front of…
Whitepaper

Understanding the Impact of Job Descriptions, Titles, and Apply Processes on Sourcing Costs

Recruiters are challenged with crafting the most appealing and effective job titles and…
Whitepaper

How to Win Candidates Without Spending More on Clicks

Download this whitepaper to learn not only how to get more candidates responding…
Blog Post

What Makes Candidates Click: The Do’s & Don’ts of Job Advertising

Have you ever wondered what makes candidates click, or not click, on your…
Stay on top of all the latest tactics so you can build an integrated, evolving strategy that attracts the best talent out there.
Whitepaper

2023 Recruitment Marketing Benchmark Report

Appcast’s 7th annual Recruitment Marketing Benchmark Report provides the data you need to…
Blog Post

The Life of a Recruiter

Download the Definitive guide to recruitment advertising, second edition here!…
Whitepaper

How to Improve Recruiting Effectiveness: 6 levers that Influence CPA

With this guide, you will learn about key variables that you can act…
Report

Recruitment Advertising Done Right

While every job advertising campaign has its challenges, our guide presents eight mistakes…
The modern way to get results from your job ads.
Whitepaper

What Is a Job Ad Exchange?

Download this whitepaper to learn how to target candidates across 1000s of sites…
Whitepaper

Programmatic Recruitment Advertising: The Better Way to Promote Job Ads

Learn all about programmatic recruitment software, how it works, and how you can…
Whitepaper

Pay-Per-Applicant: The New Way to Pay for Job Ads

Advertising your open jobs has come a long way in the last 20…
Blog Post

How Is Managing Multiple Job Boards Different than Using a Job Ad Exchange?

A job ad exchange allows companies to connect to hundreds or even thousands…
Whitepaper

What Is a Job Ad Exchange?

Download this whitepaper to learn how to target candidates across 1000s of sites…
List or Guide

The Guide to Performance Job Advertising – UK Edition

Whitepaper

Programmatic Recruitment Advertising: The Better Way to Promote Job Ads

Learn all about programmatic recruitment software, how it works, and how you can…
Whitepaper

Pay-Per-Applicant: The New Way to Pay for Job Ads

Advertising your open jobs has come a long way in the last 20…
Recruiting diverse talent is a vital part of improving your company’s D&I.
Blog Post

Help Change the World. Make Diversity a Recruitment Priority

Inequality. Discrimination. Brutality. Injustice. I find it sickening and shameful that in 2020…
Blog Post

Diversity: Women at the Top

When organizations are looking to implement and expand diversity initiatives, experts often advise,…
Whitepaper

Diversity Recruiting: Finding and Hiring Candidates

As more organizations embrace diversity and inclusion—and competition for candidates intensifies—more creative approaches…
Whitepaper

Diversity Recruiting: Guide to Best Practice Language Usage

Words matter in the workplace, especially when you’re in recruiting & hiring. As…
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Blog Post

A Reflection Of Company Values Done Right

According to Zippia.com, there are over 863,953 office workers currently employed in the…
Blog Post

Why is Appcast the Best Place to Work?

I think all Appcastians have many reasons for why we love working here….
Blog Post

Midyear Recruiting Update: Reasons to be Hopeful About Our Economy

Picture a soccer ball, immensely filled with air. Then, imagine the ball beginning…
Blog Post

My Introduction to the Appcast Internship Program

At the age of 20, I am constantly wondering who I want to…
Blog Post

Jobs Recovery Is In The Home Stretch

The U.S. economy added a solid 390,000 net new jobs in May 2022….
Blog Post

Two Ways High Inflation Shapes Recruiting

Rising Wage Expectations and Online Ad Costs are Impacting Talent Acquisition Prices are…