After more than a decade of working with some of the world’s leading employers, we’ve learned a lot, and we endeavor to iterate and build technology that grows and evolves with our customers. Recruitment marketing strategies need to be as dynamic as the employer and the jobs they hire for.
For most employers, job boards continue to be the best source of driving hires, quickly and efficiently (when done right!). However, for some employers – perhaps with more hard-to-fill roles – relying solely on the job board channel is bound to leave a few gaps.
That’s why I’m thrilled to introduce you to Appcast Search Ads.
We’ve just introduced the first pay-per-applicant recruitment marketing solution built for the search advertising channel. Expanding the power of our proven programmatic technology for the job board ecosystem, Appcast Search Ads continuously optimizes performance and offers click-to-hire tracking to drive more applications to the right jobs.
Why add search to your recruitment marketing mix?
The job board channel remains a critical channel for fulfilling hiring needs, but it simply cannot meet every employer’s hard-to-fill needs. Search can help fill that gap. Advertising on search engines can stir up high-intent job seekers in the moments where they’re actually seeking out roles like yours.
If you’ve been in recruiting for some time, you’ve likely learned that the job search is not linear: job seekers will hop around the web – go down a rabbit hole on Google (70% of job searches begin on Google!) or Bing, maybe visit a handful of job boards, check up on one of their Meta profiles, and more. Getting in front of the right job seekers at the right time is necessary for success, especially for employers who may struggle to fill certain roles.
Why Appcast Search Ads?
Search advertising is powerful, but without the right strategy and the right technology to scale that strategy, it becomes very difficult to achieve optimal performance and demonstrate ROI. Appcast Search Ads eliminates risk and uncertainty because it ties actions to outcomes (completed applications) and is fueled by continuous, conversion-focused optimization.
How is it different?
- Appcast Search Ads tracks the entire job seeker journey, all the way from click to hire. This means you get clear insights on what is working and what isn’t—and you’re never left trying to explain the ROI of clicks and impressions when it comes to defending your budget.
- You’re reaching high-intent job seekers. Remember the 70% stat I mentioned above? You can capture more of that captive audience, the ones who are looking for roles like yours, in places where you’re hiring.
- Appcast Search Ads has a built-in, always-on feedback loop with the search advertising sources, meaning that the “machine” is constantly optimizing toward a conversion (a completed application) and improving over time.
- Appcast Search Ads is the first search offering that allows companies to pay per applicant, rather than by click or impression. That means every dollar is tied to a real result and is therefore more easily defendable.
Appcast Search Ads is a smarter way to do search advertising. For years, our programmatic technology has employed algorithms and massive amounts of real-time data to ensure our customers’ budgets are properly allocated and prioritized on job boards to create the most efficient result. Now, that same technology is available for search ads.
The bottom line
Appcast Search Ads allows employers to engage high-intent candidates, build greater awareness among their talent audience, and drive greater efficiency from their overall recruitment marketing strategy – a “rising tide effect.” In fact, employers who use search advertising via AppcastOne typically see 20% more total applies.
If you’re interested in Appcast Search Ads, reach out today and let’s chat about if it’s the right fit for your recruitment marketing strategy and hiring needs.
