When you think about advertising jobs online, I can imagine that your brain automatically refers back to the last ad you heard on the radio about posting a job somewhere for a flat monthly fee.
And that duration-based and job slot models offer an easily digestible concept for getting your open job(s) in front of candidates. It’s simple: Create a job post, pay the fee, and watch the candidates flow in.
If you think about it though, shouldn’t it be, create the job post, watch the candidates flow in, and then pay based on what you get in return?
Yes yes, it should be that way, and therein lies one of the many antiquated aspects of what has come to be known as the post and pray model for advertising jobs.
It’s not just the cost model that is left wanting, though. There are a number of other aspects of efficient job advertising that go unrealized with that model.
More efficient job advertising?
It is easy to overlook the minute details of online job advertising, especially when that voice in your head keeps reminding you that the longer that metaphorical seat remains vacant, the more detrimental it is to your business.
But as the saying goes, the devil is in the details, even when it comes to that once thought of simple job post.
Different types of roles require different budgets. Candidate supply and demand dictates that some jobs will be harder to fill than others, and different types of jobs require varying amounts of applicants. Lots of variation at play here, which should be setting off an alarm bell now that perhaps the ol’ post and pray is definitely overlooking some important pieces of this recruitment puzzle.
So, what are my options?
Imagine, if you will, a world where you can control how many applicants are generated for any job, how much budget you want to spend on a job or group of jobs, and ensuring that you are paying the fair market price for a candidate. All the while not having to think about which of the 10,000+ job sites to post on.
That world you just imagined is the reality that is programmatic job advertising.
A key component of a well rounded, cost conscious, and ROI based recruitment strategy is the ability to CONTROL the who, what, where, why, and when behind your recruitment ad dollars.
Giving up that control is exactly what you are doing when you decide to use anything other than a programmatic approach to advertising your jobs online.
So do yourself a favor. Take back control of your budget, use some data, and rest easy knowing you are up to date with the most efficient way to advertise jobs online to ensure your funnel is full of great candidates.
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