Technology Description
Appcast Platform
Overview
The Appcast Platform is Appcast’s unified recruitment marketing platform that combines programmatic, search, display, social media, traditional recruitment, and career site media into a single enterprise-level offering. The platform facilitates and reports on measurable hiring outcomes through a single contract, invoice, and currency, simplifying the client experience while leveraging Appcast’s buying power and advanced ad technology. It serves as a central hub for your partnership with Appcast where Appcast’s service teams manage campaigns and you access your data and reporting.
How it Works
The Appcast Platform consolidates campaign planning and media buying across all recruitment channels into a single managed platform. Campaigns run simultaneously across all products and channels. Appcast systems and Account Management and Customer Success resources partner to manage campaigns and provide integrated reporting. Centralized performance reporting stacks campaigns and advertising channels against each other, and consolidates product spend into invoicing.
Media Buying/Campaign Management
Campaigns run using Appcast products are launched and managed through the Platform. Various tools within the Platform facilitate optimizations and campaign adjustments in-flight to maximize performance.
Reporting
Once campaigns have launched, integrations between the Platform and partner environments power reporting on key metrics such as impressions, clicks, applications, and spend. Filters and toggles are available to view data in many different ways, for deeper campaign performance insights. Advanced tools for reporting on campaign data and third-party macroeconomic data are also available through Data Insights. Anonymized data from customers is pooled to provide Benchmark Data within the Platform for comparative analysis.
Integration
The Appcast Platform operates as a standalone enterprise platform accessible through Appcast’s client portal. The platform integrates across a broad network of publishers and advertising platforms, including job sites, search engines, social media platforms, and a full suite of recruitment advertising partners for both online and offline channels.
As the central hub for Appcast products and services, the Appcast Platform integrates with all Appcast Products and Technology. Customer accounts in the platform are divided into 5 different sections, which house the following products:
Programmatic: Programmatic Media Buying
Search & Display: Appcast Search Ads and Search Channel Advertising
Social: Appcast Brand Ads and Social Channel Advertising
Traditional: Traditional Recruitment Media
Career Site: Xtend
Requirements
Each Appcast product managed within the Platform has its own set of Limitations, Dependencies, and Requirements. Please see the linked pages above for specifics.
Access: Read-only access to the Platform may be provided to any individual who is an employee of your company upon your request. Customer users are able to access all of their campaign data at any time using individual logins. Logins for all customer users have the same level of access. Customer users cannot make edits that would impact live campaigns or products. For requests to modify settings inside the Platform, please contact Appcast support.
Data Accuracy: Most integrations are not real-time, and data delivery may be delayed. Outages or missing data may occur temporarily due to integrations errors, but in these cases Appcast will work with partners to restore data as quickly as possible.
Billing
Customers are billed based on the specific metrics detailed in the descriptions for each Appcast Product.