Technology Description
Xcelerate Network
Overview
The Appcast Xcelerate Network (ACX), is Appcast’s proprietary programmatic advertising network containing thousands of job boards. ACX operates on a performance-based model.; Appcast only charges you for completed applications generated through programmatic traffic from within the network. Appcast’s process of managing this network includes advanced features for campaign optimization and budget management that are exclusive to ACX.
How it Works
Job Distribution: When ACX is activated in a Programmatic Media Buying campaign, your jobs are automatically imported and distributed across the ACX publisher network.
Bid and Publisher Management: Appcast’s bidding and publisher optimization process sets the cost to acquire traffic from its publishers based on broad market data and performance modeling within the AppcastOne Platform.
Performance Intelligence: Utilizes data across the AppcastOne Platform to predict and optimize performance. The system can granularly enable/disable bid management at the job, campaign or employer level, ensuring maximum control over performance in many different scenarios.
Integration
ACX integrates with our other product and technology offerings (when available) including Programmatic Media Buying, Appcast Hiring Events, Appcast Apply, the Appcast Platform, the Appcast Quality Connect, Appcast Tracking Tags, and is subject to Appcast Data Management practices.
Requirements
Advertising Budget: ACX is part of the Programmatic Media Buying advertising channel where budget is allocated as part of your AppcastOne Recruitment Media Budget.
Performance Tracking: Performance data must be captured in the AppcastOne Platform (generally through the Appcast Tracking Tags) for ACX to be activated.
Performance Data: Effectiveness depends on the ability to accurately track performance signals, whether through the Appcast Pixel or otherwise.
Goals: Campaign performance is dictated by your specific performance goals, where the system prioritizes performance toward goals above other considerations.
Publisher Partners: Performance is dictated by publisher marketplaces. All publishers within the programmatic publisher network do not deliver equal results, and fluctuations may occur based on job type, location, seasonality, or other market factors.