Programmatic Media Buying
Overview
Programmatic Media Buying is Appcast’s automated job advertising system that uses data-driven, rules-based bidding to optimize recruitment advertising across multiple job boards and media channels.
How it Works
Programmatic Media Buying automates the distribution of your job postings based on the job parameters, to optimize performance and candidate volume.
Job Feed Ingestion and Parsing: To initiate the service, Appcast ingests a structured data feed containing your open requisitions to create job records. This feed is based on the attributes you set for your requisition and serves as the source of truth for job advertising content and campaign logic.
- Campaign Management and Distribution: Once job records are created, the Appcast Platform groups them into campaigns or individual advertising units to be distributed via our programmatic publishing partners.
- Automated Bidding: Your job records are then distributed to our partners using Appcast’s bidding and publisher selection process. The Appcast Platform automatically determines bid prices based on inventory fit, price targets, and traffic quality.
- Publisher Integration: The Appcast Platform interfaces directly with publisher marketplaces to syndicate your job records where they are most likely to convert to qualified candidates and hires, ensuring optimal reach across our publishing partner network.
Performance Tracking and Analytics: Traffic delivered by our partners is tracked and reconciled within the Appcast Platform to provide transparency into your job campaign effectiveness.
- Data Collection: Appcast directly tracks job seeker clicks using proprietary click tracking technology. Application events are captured from three primary sources: 1) direct signals collected via the Appcast Tracking Pixel installed on your web properties; 2) server to server connections with your ATS; and 3) Application Programming Interfaces provided by your ATS.
- Reporting: This collected data then flows into the Appcast Platform,allowing you to easily visualize and report on your job campaign performance metrics to assess campaign ROI.
Integration
Appcast’s Programmatic Media Buying integrates with our other product and technology offerings (when available) including Appcast Apply, the Appcast Platform, Appcast Quality Connect, Appcast Tracking Tags, and is subject to Appcast Data Management practices.
Requirements
Job Feed: Access to job feed for job selection and targeting.
Performance Tracking: Performance data must be captured in the Appcast Platform (generally through the Appcast Tracking Tags or irect integration) to generate billing events.
Advertising Budget: Programmatic advertising is a paid channel, and budget is allocated as part of your AppcastOne budget. Once budget has been exhausted, Programmatic advertising will cease.
Goals: Campaign performance is dictated by your specific performance goals, where the system prioritizes performance toward goals above other considerations.
Publisher Partners: Performance is dictated by publisher marketplaces. All publishers within the programmatic publisher network do not deliver equal results, and fluctuations may occur based on job type, location, seasonality, or other market factors.
Billing
Billing occurs on a monthly basis, in arrears, for the actual costs of Programmatic media purchased in the prior month and for Appcast’s Management Fees (as indicated in your applicable ordering document).
Programmatic Media Buying is a paid channel, and budget is allocated as part of your AppcastOne budget. Once budget has been exhausted, advertising on this channel will cease. Billing occurs on a monthly basis, in arrears, for the actual costs of Programmatic Media purchased in the prior month and for Appcast’s Management Fees.
Results Disclaimer: Advertising performance varies based on factors including job type, location, labor market conditions, seasonality, and budget levels.