Search Channel Advertising
Overview
Search Channel Advertising (Traditional Search) through the Appcast Platform is a performance-based product that makes search advertising work for recruitment marketers. Combining proprietary search advertising methodologies and advanced campaign optimization, Search Channel Advertising makes search and display viable channels for employers to find qualified candidates. Performance tracking uses metrics like impressions, clicks, and click-through-rate.
How it Works
Planning & Budget Approval: Prior to campaign launch, Appcast will review your campaign objectives, target roles, and audience parameters to recommend appropriate budgets and targeting across supported search platforms. Proposed budgets and targeting strategies are then shared with you for review and formal approval before campaign activation.
Candidate Flow Configuration: A variety of candidate flows are supported including:
- Your career site
- Applicant Tracking Systems
- Lead Forms
Once configured, candidates are directed into the post-click experience you designate (such as the job application or career page), where they complete the desired conversion path.
Campaign Configuration: Campaigns are configured through Appcast-owned and managed accounts on supported search engine advertising platforms via integration with the Appcast Platform, where Appcast manages your budgets, campaign objectives, keyword strategies, and other key settings.
Launch & Optimization: Appcast manages the launch process of Search campaigns. Each search platform will have its own campaign warm-up and optimization cycles, on top of which Appcast will further optimize.
Integration
Search Channel Advertising is integrated within the Appcast Platform and is subject to Appcast Data Management practices.
Requirements
Campaign Commitment Term: 30-day minimum commitment.
Account Setup: Appcast will create an account specific to this partnership on applicable search platforms.
Creative and Design Assets: Creative (including images and copy) is required for all campaigns and may be provided by you or developed by Appcast as part of our Appcast Ad Creative service.
Conversion Tracking: Leads may be tracked as a part of some candidate flows, but applications are not
Spend Visibility: Your spend data displays in the Appcast Platform as it is spent on ad campaigns with our search channel partners.
Billing
Search Channel Advertising is a paid channel, and budget is allocated as part of your AppcastOne budget. Once budget has been exhausted, advertising on this channel will cease. Billing occurs on a monthly basis, in arrears, for the actual costs of Search Channel Advertising media purchased in the prior month and for Appcast’s Management Fees.
Results Disclaimer: Advertising performance varies based on factors including job type, location, labor market conditions, seasonality, and budget levels.