Appcast Xtend
Overview
Appcast Xtend is a conversion optimization and candidate reengagement tool designed to help employers increase the number of completed job applications from visitors to their career sites, applicant tracking systems (ATS), or other branded employment-related web pages. Appcast Xtend captures information from potential candidates who visit career sites or job posts without applying, then re-engages them through multi-channel campaigns to drive applications.
How it Works
Appcast Xtend detects potential exit intent and engagement using non-invasive behavioral signals. It uses these behavior signals to display modal popup forms requesting candidate contact details and career interests. Appcast Xtend then re-engages them with targeted employment messaging to convert career site visitors into active applicants.
Capture: Appcast Xtend uses modal popups called “modules” to capture information from candidates . These modules may be deployed on any website where the customer is authorized to place Appcast Tracking Tags. Modules may be customized to a certain degree, including company logo, brand, company details, and consent language. More information on the modules can be found in other documentation provided by Appcast upon request. What modules are deployed are ultimately up to you, however, Appcast may make recommendations on which are appropriate for your use case.
Re-engage: Appcast Xtend leverages Appcast Remarketing technology to send captured candidates targeted employment-related messages using branded templates optimized for performance and compliance.
Convert: By using ongoing remarketing campaigns, Appcast Xtend guides candidates back to relevant job opportunities on your career site, where they can complete an application.
Appcast Xtend will only remarket your jobs to candidates who signed up through your career site and have consented (as applicable) to further communications. All data collected from candidates through Appcast Xtend modules is subject to your agreement with Appcast and any applicable terms.
Collected leads can also be securely delivered to you through the Appcast Platform, which sends candidate information directly to you.
Integration
Appcast Xtend integrates with our other product and technology offerings (when available) including the Appcast Platform, Appcast Quality Connect, Appcast Remarketing and Appcast Tracking Tags.
Requirements
Appcast Xtend is designed to support web-based experiences only and does not operate within native mobile applications.
Technical: You must have an ATS or career site capable of Appcast Tracking Tags placement.
Operational: You must have the ability to provide company display names, email/text branding, logo files (per brand for multi-brand clients).
Candidate Engagement: Many Xtend modules use Appcast Remarketing to re-engage candidates and guide them toward completing an application. All remarketing channels are subject to candidate opt-in and opt-out.
Billing
Appcast Xtend is a paid channel, and budget is allocated as part of your AppcastOne budget. Once budget has been exhausted, Xtend modules on your site will be disabled but remarketing to already-captured candidates will continue.
Billing occurs monthly, in arrears, for the actual costs of Appcast Xtend media purchased in the prior month and any applicable fees as indicated on your ordering document. Billing events are tied to applications, as Appcast Xtend operates on a Cost Per Application (CPA) model.
Results Disclaimer: Advertising performance varies based on factors including job type, location, labor market conditions, seasonality, and budget levels.