Talking the Talk: Recruitment Measurement Terms

August 7, 2020 at 11:50 AM — Post

The Appcast Guide to Recruitment and Programmatic Terminology will help you understand and speak the language specific to recruitment and recruitment marketing. And yes, it includes those pesky acronyms.

The Guide has been organized by category, rather than alphabetically, and grouped by subcategory, to provide context for the terms and related definitions.

What does it include? Everything from general HR and recruiting terms to more specific concepts.

Take a look at these terms from the Measurement section.

TermDefinitionAcronym
Click to ApplyMetric usually expressed as a rate, as in the number of clicks it takes to generate an applicationCTA
Effective or Estimated Cost Per ClickMetric used to gauge the effectiveness of a a campaign, based on clicks and earningseCPC
Cost per Qualified ApplicantDollar amount associated with obtaining a qualified applicant; qualified defined by each hiring organizationCPQA
Cost per HireDollar amount associated with a hire, or the average cost of hiring one personCPH
Apply RateNumber of clicks to gain one application, aka click to applyAR
Click-Through RateThe ratio of job ad clicks to impressionsCTR
Conversion RateNumber of applicants who click on a job and end up moving forward in the hiring processCR
Conversion WindowTime between a person viewing a job posting and completing a job application
Applicant Volume by HiresNumber of applicants, per each open requisition, needed to make a hire
Quality Applications by SourceNumber of applications received from each source that are defined as qualifiedQA/S
Effective Cost per ClickTotal amount of money spent on a job ad divided by the number of clickseCPS
Effective Cost per ApplyTotal amount of money spent on a job ad divided by the number of applicantseCPA
Effective Cost per Quality ApplyTotal amount of money spent on a job ad divided by the number of quality applicantseCPQA
Effective Cost per Apply ClickTotal amount of money spent on a job ad divided by the number of apply clickseCPAC
Applies per JobNumber of applications per job posting
Clicks per JobNumber of times a job posting is viewed
Application DistributionHow evenly or unevenly a company receives applications across all of its job ads
Programmatic TechnologyThe use of software and data to achieve a set of goals based on the jobs available, rules set, and budget remaining

Whether you’re new to recruiting or a seasoned professional, we’re sure you’ll find the Appcast Guide useful.

Download it here and keep a copy handy for future reference.

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