The Quick Guide to Appcast's Brand
Explore our company logos, brand colors, fonts, imagery, social media, and PR contact to ensure consistent and effective representation of our brand. Let’s build a powerful and cohesive brand identity together!
About our Logo
Primary Logos
The primary Appcast logo comes in a light and dark version. Both versions are designed to ensure legibility on various collateral and channels.
Secondary Logos
Secondary logos and favicon Instances where square (1:1 ratio) logos are needed e.g. Social, Print, Web.
Mono Logos
This version is reserved for black and white printed versions and some pattern commercial printing techniques such as embossing and embroidery.
The diagram below shows the clear space for the logos use.
About our Brand Color Palette
Appcast uses a broad color palette with bold primary colors, pastel secondary colors and subtle greys. When paired correctly, these colors bring Appcast’s brand to life!
Note: RGB is for digital use. Pantone and CMYK are used for print/press.
Primary Colors
The primary palette is the boldest element of the entire brand. The darker colors are mainly used as a base layer for the rest of the primary and secondary palettes to interact on top in the form of brand devices. Mascoma is used as the main text color when working on lighter compositions, to ensure legibility.
Appcast Blue
Hex #3138BB
RGB 49 56 187
CMYK 100 90 0
PANTONE 2126 C
Mascoma
Hex #05062c
RGB 5 6 44
CMYK 100 95 46 69
PANTONE 296 C
Pumpkin
Hex #FF9B77
RGB 255 155 119
CMYK 0 44 57 0
PANTONE 163 C
Mt. Washington
Hex #127FFC
RGB 18 127 252
CMYK 90 45 0
PANTONE 2727 C
Salmon
Hex #FF7D6F
RGB 255 125 111
CMYK 0 56 48 0
PANTONE 170 C
Secondary Colors
Secondary The secondary palette is mostly used in the form of accent devices and shapes. Grey, Black and White are used sparingly. Granite (#FAFAFA) is used as the main text color when working on darker compositions, to ensure legibility.
Merrimack
Hex #B7D8FE
RGB 183 216 254
CMYK 21 7 0 0
PANTONE 2707
Finch
Hex #AF9BFC
RGB 175 155 252
CMYK 36 32 0
PANTONE 2705 C
Karner
Hex #DAE2FD
RGB 218 226 253
CMYK 9 8 0 0
PANTONE 7443 C
Cascade
Hex #C7FFE2
RGB 1199 255 226
CMYK 24 0 11 0
PANTONE 573 C
About our Typography
Brand Typefaces
Appcast’s brand typefaces reflect the professional, friendly and innovative way Appcast both works and wants to project itself.
For Web and Print
Sohn Breit Buch for Headings and Founders Grotesk for body copy.
Google Alternatives
Poppins for headings and Work Sans for body.
Microsoft Alternatives
Arial or Calibri for both headings and body.
About our Imagery
Brand Imagery
Branded color backgrounds with a human interaction. Where possible, we choose arms and hands that aren’t sleeveless and show texture and color for interest. Where people aren’t involved we introduce the simple shapes but in a 3d universe. These are abstract but are chosen to represent the subject matter.
Customer Images
We use a combination of stock and captured imagery to represent our customers. Images are light, with the focus on the customer and business sector.
Portraits
Client and internal, off centre with plenty of negative space and co-ordinated in the brand colors.
Appcast Office Images
Appcast Office Images are our own brand photography produced by us. This means that individuals in the images are our own people and as a result are a great touch when making content ownable by Appcast.
Need support with Appcast imagery requirements? Reach out to marketing@appcast.io.
