The Quick Guide to Appcast's Brand
Explore our company logos, brand colors, fonts, imagery, social media, and PR contact to ensure consistent and effective representation of our brand. Let’s build a powerful and cohesive brand identity together!
About our Logo
Primary Logos
The primary Appcast logo comes in a light and dark version. Both versions are designed to ensure legibility on various collateral and channels.
Secondary Color
Primary logos should always be considered first, but this variation can be applied for a brighter, more stylised application – such as merchandise or display collateral.
Clear Space
The clearspace required around the logo can be determined by utilizing the width of the cast mark from the logo (see below).
About our Brand Color Palette
Appcast uses a broad color palette with signature core colors and strategic secondary tones. When paired correctly Appcast's brand is brought to life.
Note: RGB is for digital use. Pantone and CMYK are used for print/press.
Primary Color Palette
The primary palette is the boldest element of the entire brand, featuring our signature blue swatches. The darker colors are mainly used as a base layer for the rest of the primary and secondary palettes to interact on top in the form of brand devices. Mascoma is used as the main text color when working on lighter compositions, ensuring legibility.
Mascoma
Hex #05062c
RGB 5 6 44
CMYK 100 95 46 69
PANTONE 296 C
Appcast Blue
Hex #3138BB
RGB 49 56 187
CMYK 100 90 0
PANTONE 2126 C
Mt. Washington
Hex #127FFC
RGB 18 127 252
CMYK 90 45 0
PANTONE 2727 C
White
Hex #FFFFFF
Secondary Color Palette
The secondary palette is mostly used in the form of accent devices and shapes. Pumpkin and Salmon are more energetic and bold – so these are used sparingly and strategically for call-to-actions. Karner is only utilized as a background color.
Salmon
Hex #FF7D6F
RGB 255 125 111
CMYK 0 56 48 0
PANTONE 170 C
Pumpkin
Hex #FF9B77
RGB 255 155 119
CMYK 0 44 57 0
PANTONE 163 C
Karner
Hex #DAE2FD
RGB 218 226 253
CMYK 9 8 0 0
PANTONE 7443 C
Cascade
Hex #C7FFE2
RGB 1199 255 226
CMYK 24 0 11 0
PANTONE 573 C
Finch
Hex #AF9BFC
RGB 175 155 252
CMYK 36 32 0
PANTONE 2705 C
About our Typography
Brand Typefaces
Appcast’s brand typefaces reflect the professional, friendly and innovative way Appcast both works and wants to project itself.
For Web and Print
Sohn Breit Buch for Headings and Satoshi for body copy.
Google Alternatives
Poppins for headings and Work Sans for body.
Microsoft Alternatives
Arial or Calibri for both headings and body.
About our Imagery
Customer Images
We use a combination of stock and captured imagery to represent our customers. Images are light, with the focus on the customer and business sector.
Portraits
Client and internal, off centre with plenty of negative space and co-ordinated in the brand colors.
Appcast Office Images
Appcast Office Images are our own brand photography produced by us. This means that individuals in the images are our own people and as a result are a great touch when making content ownable by Appcast.
Need support with Appcast imagery requirements? Reach out to marketing@appcast.io.
