Employer Branding 101
Programmatic recruiting means more qualified candidates faster. No more guessing. No more stressing. Just exceptional results.
Your employer brand is an integral and perhaps often overlooked aspect of the recruiting process. It pulls from all your employees’ experiences working at your organization. In recruiting, those experiences are packaged and translated for an external audience.
Employer branding differs from other aspects of recruitment strategies in that you’re selling a story – one based in truth, of course – to prospective “buyers” (future employees).
Since 69% of employees agree that it is very important for their employer to have a brand they are proud to support, crafting an employer brand that is true to employees’ experiences and highlights the very best of your company is more important than ever.
Interested in becoming an employer of choice? Reach out to us – we’d love to discuss how we can help you take the next step
The Generational Divide:
A new generation of workers is entering the workforce, and they bring new opinions and expectations of their employers. Attracting Gen Z requires being upfront about company culture, environmental responsibility, and your company’s non-financial offerings. This younger generation cares deeply about growing within their careers (though they are less tied to the idea of growing within one company) and want to gain the skills to be able to do so. At the same time, companies must balance the needs and desires of older generations. Millennials may care more about remote flexibility as they have young children at home, while Gen Xers and Boomers may expect greater health and retirement benefits at their career’s sunset. Balancing all of this means understanding your employees on both a macro and micro level, which can be far easier with experts involved.
Explore Four Key Recruitment Marketing Pillars
Why Appcast works
Data-driven process
Not enough candidates to fill your open roles? Programmatic job advertising proactively identifies jobs that do not have enough candidates, and advertises them on job boards that are most likely to deliver hireable candidates.
Programmatic is imperative in this market
Programmatic recruitment allows retail employers to ramp up or scale down depending on monthly hiring goals. Unlike yearly contracts, budgets are adjustable by month (or even by week).
Less wasted time, more results
Get more qualified candidates for each job in each geographic location, and reduce cost-per-hire and time-to-fill rates. Your time is freed up to focus on more strategic tasks like sourcing for niche roles and moving candidates along the hiring process.
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Programmatic recruitment. Always on target.
What does an investment in employer brand do for you?
While this may strike some as sentimental, the investment in employer branding matters for reasons beyond employer contentedness. This cornerstone recruitment strategy creates more stable workforces, enhances value (in some cases!), and makes a notable difference in recruiting costs.
Employer Brand is how people experience working at your company.
Employer Value Proposition is what is offered in return for that work.
Blog Post
Diversity Recruiting: Finding and Hiring Candidates
Report
2022 Recruitment Marketing Benchmark Report
In a tight labor market, it is critical to benchmark your recruitment advertising performance, make adjustments to your strategy, and maximize your return on investment. Understand where, when, and how to reach the candidates you need and how much you may have to spend to reach them.
Here to Stay: The Benefits of Programmatic
Programmatic job advertising changed the world of recruiting, giving recruiting leaders more control over their recruitment budgets and goals.
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