In today’s saturated digital world, recruitment professionals are faced with the major challenge of reaching the essential talent they need to drive their organization forward.
As recruiters continue to allocate more of their budgets toward online job advertising, understanding the performance of recruiting budgets becomes increasingly important to drive better outcomes and therefore, better ROI.
For a breakdown of some of the most important – yet often overlooked – aspects of modern digital recruitment, keep reading to find out how your online recruitment strategy measures up.
Pro-tip: Reduce the number of questions required in your online application, ensure that candidates can upload their resume from a mobile device and on any web browser, and that the time to apply is five minutes or less. These best practices are essential criteria for ensuring you have a seamless apply process and are converting the best candidates on mobile.
Stay on top of labor market trends and how they may impact your ability to find and attract talent at Recruitonomics.com
Modern, Mobile Recruiting
In today’s fast-paced, mobile-driven society, candidates are more willing and able to apply for jobs from their mobile phones and tablets. Job seekers are increasingly on their devices: the number of mobile clicks and applies continue to increase year-over-year, as does the mobile apply rate, which highlights the importance of having a mobile-friendly apply process.
Pro-tip: Reduce the number of questions required in your online application, ensure that candidates can upload their resume from a mobile device and on any web browser, and that the time to apply is five minutes or less. These best practices are essential criteria for ensuring you have a seamless apply process and are converting the best candidates on mobile.
How Geography and the Labor Market Affect Apply Rates
Lower apply rates make competition much stiffer in particular markets. Competition for talent varies by market because of different variables and economic forces at play. Understanding how this will impact your recruiting strategy and the performance of your job advertising strategy is vital when planning your recruiting budget or measuring results. Pro-tip: Consider the labor market trends and apply rates in the areas of your job openings. As an example, this may indicate that you should bid higher on jobs in areas where unemployment is low, as it is more competitive to capture talent. 
Stay on top of labor market trends and how they may impact your ability to find and attract talent at Recruitonomics.com
