January 29, 2021

Moving Beyond Post and Pray to a Recruitment Advertising Strategy

Paula Santonocito Headshot
Paula Santonocito
Senior Manager, Researcher & Writer
January 29, 2021

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It’s tempting to dismiss a recruitment advertising strategy as unnecessary. After all, the job advertising process is kind of straightforward, right? 

You create a job ad and post it to a job site or multiple job sites and your work is done. Candidates then apply and positions get filled.

Unfortunately, success is usually not that simple. 

To attract qualified candidates, you need a recruitment advertising strategy. This includes understanding how to:

  • Set goals and define expectations
  • Allocate resources
  • Analyze job requirements
  • Create job ads, with attention to job title and job description best practices
  • Reach candidates
  • Post job ads, using programmatic technology 
  • Differentiate between payment models
  • Decipher recruitment and programmatic terminology
  • Leverage data
  • Measure results
  • Make adjustments as necessary
  • Remain current

If this sounds daunting, have no fear. The Definitive Guide to Recruitment Advertising, Second Edition provides easy-to-understand, actionable information to help you further your recruitment advertising goals.

Necessary and timely

Why download this Guide now?

Even though hiring at your organization may have slowed, chances are you still have open positions to fill and you’re having difficulty finding qualified candidates for those jobs. If you’re like most hiring organizations, you’ve also discovered that even though unemployment is high, it doesn’t cost less to find candidates. While this is counterintuitive, Appcast Research finds it to be the case.

In order to get the most for your recruitment advertising dollars, particularly in a less than robust economic environment, you want to create the most effective job ads, post where your candidates are looking, and use technology and data to maximize your efforts.

It’s also important to remember that you’re always competing for candidates, and that your competition may be taking advantage of best practices and utilizing technology that you aren’t.

The Definitive Guide to Recruitment Advertising, Second Edition will help you develop a recruitment advertising strategy or hone your existing one. There’s no time like the present to up your game. The candidates you seek are out there—you just need to find them before someone else does.

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