If you’re recruiting right now, you probably are pretty familiar with two things. One, extreme scrutiny of budgets, with nearly every dollar spent questioned and picked over. Two, inexplicably-hard-to-fill roles, despite the labor market softening. Aggravating? Yes. Impossible to navigate? Luckily, not so much.
There are solutions that can expand your current reach within your recruitment marketing strategy. For those difficult job openings, going beyond the status quo might be the answer.
That’s why our team developed Appcast Brand Ads: A strategic and scalable approach to engaging passive candidates while showcasing a company’s employer brand. Appcast Brand Ads is a lead-volume-enhancing solution that allows recruiting teams to track (and defend!) their spend.
Let me break it down for you!
Full-funnel visibility
If you are already advertising your employer brand on social media, you may be familiar with one of the most common complaints about this approach: The lack of visibility into performance of said ads. For so long, it’s been nearly impossible to track how (or even if) a passive job seeker who is intrigued by your employer brand joins your candidate funnel, let alone if that person ends up being hired.
Appcast Brand Ads allows you to track from impression to hire, giving recruiting teams previously inaccessible power to understand and convey the ROI of brand advertising to internal stakeholders. Nice, right?
Expanding with programmatic
If you’re familiar with Appcast, you probably know that programmatic is our favorite word. We’re committed to injecting efficiency into every part of the recruitment funnel, and we really didn’t want to leave social media out of that! Our programmatic tech on social media platforms can now scale and optimize each individual brand campaign, working to place ads in front of the right passive job seekers automatically, wherever they may be.
Auto-nurturing passive talent
At its core, Appcast Brand Ads was built to help you engage passive candidates in order to expand your recruitment funnel and boost application volume for hard-to-fill roles. After capturing passive job seekers on social media platforms like Facebook, Instagram, and TikTok, this solution will remarket with relevant text and email messaging until they apply. Plus, this is automatic remarketing, meaning it will create no more work for you or anyone else working within talent acquisition. We want you to get more from social than ever before, because we understand how monumental a force it is in the search for talent and beyond.
The halo effect
Appcast Brand Ads is not just about social channels, though. Appcast research shows that strategically layering social media into your recruitment marketing mix can drive longer-term impact of up to 55% lift in applies across all channels.
Why Appcast Brand Ads?
Now more than ever, job seekers will factor your brand into their job search. Therefore, your company might as well have a say in that—and use that brand to its advantage!
Appcast Brand Ads leverages proven programmatic tech, so your brand campaigns reach further and auto-nurture candidates, so those same campaigns work for you. Every step on the journey is tracked, so you can understand and defend every cent of spend. Plus, it’s easy to see and compare brand campaign performance to all other recruitment marketing efforts. Imagine your performance data in one place, empowering you to quickly decide what’s working and what needs more optimization.
Interested in learning more about Appcast Brand Ads? Reach out to learn more.
