Why does data matter?
Data powers everything we do. It shows us what works and why, and helps our customers communicate performance internally across their organizations.
The power of modern recruitment data
Market Pricing
What is the going price for job advertisements in your industry or function? Measure your performance against the market and make sure you pay the right price as you compete against other organizations for job seeker attention.
Application Rates
How likely are candidates to complete an application after clicking on one of your job ads? The application rate (or job ad conversion rate) measures the conversion rate from when a job seeker clicks on your ad to when they complete the job application.
Candidate Quality
How qualified are the applicants you’re getting? Down-funnel metrics allow you to understand if you’re successfully getting applications from candidates you’re likely to hire.
Job Ad Copy
How is the copy in your job ads impacting your ability to attract applicants from diverse backgrounds or underrepresented groups within your industry or function? The words used in your job ads matter.
A New Approach to Recruitment Marketing
Transform candidate acquisition by harnessing the power of programmatic, search, social, and traditional media into a single omni-channel enterprise solution.
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Data is at the heart of all things Appcast. It powers our job ad exchange and programmatic buying algorithms. And it’s the foundation of how we set up every single one of our clients for success.
Mychael Robinson
| Senior Director, Solutions Engineering
2025 Recruitment Marketing Benchmark Report
Appcast’s 9th annual Recruitment Marketing Benchmark Report has the data you need to help meet your hiring goals in any economic climate.
Key resources
Your data-driven recruitment journey starts here
Join thousands of other recruiting leaders who are using the power of data to transform their recruitng processes.