“Xtend has been a game-changer for Piedmont. We received over $60,000 worth of qualified applicants for our hard-to-fill healthcare roles in a single month. The best part is that our team doesn’t have to lift a finger to make it happen. We’re ‘in the green’ for hiring for the first quarter in a long time!”
— Alley McCord, Sourcing & Planning Manager,
Piedmont Healthcare
About Piedmont Healthcare
Piedmont Healthcare is a not-for-profit community health system with 25 hospitals and over 37,000 employees, dedicated to delivering compassionate, high-quality care. For over 110 years, Piedmont has been a leader in cancer treatment, heart disease care, and organ transplantation, serving Atlanta and surrounding communities. With a commitment to innovation and patient-centered care, Piedmont continues to evolve, ensuring accessible, sustainable healthcare for those who need it most.
Providing exceptional care at this scale requires a strong, continuous pipeline of skilled healthcare professionals. To meet growing hiring demands, Piedmont partnered with Appcast to enhance its recruitment strategy and attract top talent.
The Challenge
With Appcast, Piedmont’s recruitment marketing strategy is built as a “layer cake” with programmatic advertising as the foundation, which automatically advertises and optimizes their open roles across a proprietary network of thousands of job sites. In addition, Piedmont leverages Appcast’s Search & Social solutions to build brand awareness and drive interest among both active and passive job seekers – particularly in competitive markets – through targeted social, search, and display advertising.
While Piedmont has seen success with this comprehensive approach, the recent launch of Appcast Xtend piqued their interest, especially as they were looking to refresh their strategy for a particular group of post-COVID-19, hard-to-fill roles. Additionally, Piedmont had an interest in leveraging their applicant tracking system (ATS) to create and engage their talent pools, but the options available to them were too time and resource intensive.
“Our ATS didn’t have the capability to create a talent pool in a way that worked for us, and Xtend offered this option at a low cost. We decided to try, not knowing just how impactful it would be.”
— Alley McCord, Sourcing & Planning Manager,
Piedmont Healthcare
Why Appcast Xtend?
With Appcast Xtend, Piedmont would be able to:
- Quickly and easily layer candidate engagement technology over their career site, with no additional work required from their team
- Automatically capture the information of job seekers visiting their career site, as well as engage visitors with recommended jobs and employer branding videos
- Send automated, relevant text and email marketing messages to job seekers captured by Xtend until they applied
Results
- $60,000 worth of qualified applies for high priority, hard-to-fill nursing and radiology roles in first 30 days with Xtend, proving ROI for monthly renewal
- Average of 66 additional applies per day overall, driven solely by Xtend
- 75% of applications driven by Xtend’s Recommended Jobs module, which enables a better candidate experience by showing relevant jobs based on candidate location
