Loews Hotels & Co | Complete Creative Recruitment Marketing Assets
Stories of Growth and Belonging Speak to Hospitality Job Seekers
Goals and Results
Appcast-run focus groups revealed that Loews Hotel & Co team members are connected to their work community, and value their career and location mobility. This inspired the creative strategy to showcase positive team member experiences, demonstrating why Loews is an amazing place to work — especially in the high-turnover hospitality sector.
Appcast leveraged authentic team member stories and images to demonstrate career growth and camaraderie in a believable way. An engaging “write-your-own-story” theme is woven throughout career site and assets, building emotional connection for users around the total rewards, locations, growth, culture, and values information they seek.
Project Includes:
- Refreshed employer brand strategy reflecting culture, total rewards, growth opportunities, community involvement, and pride in Loews Hotels & Co’s luxury environments
- New career site
- Employee testimonial videos
- Employer Brand Guidelines PDF
- A Creative Toolkit for multi-channel recruitment marketers to use
Career Site
Employee stories, creative, on-brand designs, and animation make Loews Hotels & Co’s employer brand stand out. As job seekers picture themselves within Loews Hotels’ culture and locations, best user experience practices and mobile-first design make it fast and easy to apply.
Employee Testimonial Videos
Video content featuring Loews Hotels & Co team members is central to the “Stories of growth and belonging” theme. Appcast curated clips that tell impactful stories of team members in diverse roles and locations, authentically sharing what their job means to them, the depth of camaraderie they’ve enjoyed, and how they’ve grown in their careers.
Employer Brand Guide
Appcast created a brand guidebook that supports a consistent advertising look and feel, gives examples of messaging, and offers role–specific candidate conversation tips for recruiters.
Creative Toolkit for Recruitment Marketing
Loews Hotels & Co’s Creative Toolkit includes branded digital and social ads, print collateral, job postings, out-of-home advertising, and more to address specific hiring needs and drive candidates to the new career site.
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