Clean Harbors Centralizes Recruitment Marketing with Appcast to Fill Critical Roles

Challenges

Before partnering with Appcast, Clean Harbors faced several key challenges: 

• Hard-to-Fill Roles: Clean Harbors faced difficulty filling critical roles, particularly CDL Drivers, which are essential to a wide range of locations in the U.S. and Canada.
  
  
• Limited Source Tracking: Their previous applicant tracking system (ATS) lacked reliable source tracking capabilities, making it difficult to understand which channels were driving applicant volume and quality.
  
  
• Inefficient Media Spend: Recruitment advertising was fragmented and lacked measurement, resulting in limited visibility into return on investment and ineffective allocation of budget.
  
  
• Lack of Centralized Strategy: Clean Harbors needed a more centralized approach to manage their recruitment budget, improve candidate quality, and align hiring efforts. 

Solutions

To address these challenges, Clean Harbors leveraged a multi-channel recruitment strategy with Appcast, including: 

• Programmatic Job Distribution: Clean Harbors leveraged Appcast’s programmatic technology to distribute job postings across a proprietary network of thousands of job and niche sites. This not only helped attract a higher volume of qualified candidates for hard-to-fill roles like CDL Drivers but also enabled Clean Harbors to track the original source of each applicant. By shifting away from fragmented job board spending, Clean Harbors adopted a data-driven strategy that delivered clear source attribution and measurable ROI.
  
  

• Appcast Xtend: To improve and gain visibility into hiring performance, Clean Harbors adopted Appcast’s Xtend platform. Xtend is a candidate re-engagement solution that helps employers activate and convert talent already in their pipeline through targeted outreach. For Clean Harbors, Xtend enabled more accurate tracking of hires and provided detailed insights into which sources were driving the most valuable candidates. These actionable insights allowed Clean Harbors to continuously optimize their recruitment process, further enhancing ROI.
  
  

• Traditional Media: Clean Harbors incorporated traditional media channels such as LinkedIn into their recruitment strategy. By consolidating all media efforts under Appcast, they simplified campaign execution and ensured consistent tracking and reporting across platforms.
  
  

• Hands-On Support: Appcast’s account team played a key role in guiding Clean Harbors through evolving recruitment challenges. From introducing new technologies like Xtend to providing actionable data and strategic recommendations, Appcast helped Clean Harbors continuously optimize their hiring efforts with minimal lift from internal teams.