MANTECH | Revamped Corporate & Employer Brand
Brand Consistency, Streamlined Efficiency, and Measurable Results
Goals and Results
MANTECH is an American defense contracting firm with 12,000 employees and $2.5 billion in annual revenue. They needed their corporate and career sites to differentiate them as a technology-driven innovator with global expertise across multiple sectors. Finding their current 350+ page corporate site difficult to navigate and maintain, MANTECH was highly motivated to organize content using UX and UI best practices.
Collaborating with MANTECH stakeholders, Appcast created cohesive corporate and career sites that build on MANTECH’s brand and cleanly communicate their breadth of services and opportunities. Design and storytelling drive engagement, and best-practice site architecture improves user experience.
Project Includes:
- Refreshed corporate and career site branding
- Reorganized, consolidated corporate site
- A career site targeting mission-critical IT, security, and engineering roles requiring top-level clearance
Outcome Overview
Reduction in number of site pages resulted in easier access to meaningful content.
Doubled hiring performance from previous years and reduced cost per hire.
MANTECH hires attributed to the new career site in its first quarter.
Corporate Site
- Robust full site content audit and restructure
- Numerous stakeholder focus groups conducted across MANTECH divisions to align on strategy, finalize look and feel, and ensure company-wide buy-in
- Intuitive navigation shows the full menu of sectors and capabilities, accessible in fewer clicks
- Dynamic movement captures accelerated, tech-driven capabilities
- Templated modules allow for quick content management and maintain brand integrity
Career Site
- Messaging resonates with mission-minded candidates
- Clean, bright design is distinct, yet consistent with MANTECH’s brand
- Intuitive UX and UI design guides candidates through opportunities, benefits, mission, and culture
- Authentic employee quotes
Year over year we’ve seen hires attributed to the career site double — almost 40% of hires are attributed to the career site for Q1 this year and the trend line into Q2 looks like it will continue to increase.
MANTECH
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