Data & Measurement
Geographic Insights: Why Location Still Rules Your Recruiting Outcomes
In recruiting, location has always mattered. This year’s Recruitment Marketing Benchmark Report shows just how dramatically geography influences apply rates, costs, and overall efficiency. If you’re planning budgets, forecasting recruiting…
Latest stories
Explore our latest content on recruitment marketing data and measurement.
Blog Post
The Rising Cost of Recruiting: Why Hiring Got More Expensive in a Softer Labor Market
One of the most surprising findings in the 2026 Recruitment Marketing Benchmark Report…
Blog Post
What is Candidate Disposition Data? The Down-Funnel Metrics that Actually Predict Hiring Success
This year’s Benchmark Report includes one of the most meaningful additions in a…
Blog Post
Top Metrics to Measure Success in Recruitment Marketing
These are the top recruitment marketing metrics that you should watch in your…
Blog Post
The 2025 Recruitment Marketing Benchmark Report is Here!
Appcast’s ninth annual Recruitment Marketing Benchmark Report is now live, featuring key benchmarks…
Blog Post
Four Steps to Recruitment Marketing Success in 2025
As your organization develops a recruitment marketing plan for 2025, it’s essential to…
Blog Post
Mobile vs. Desktop: Trends in Job Search
We dive into the mobile and desktop stats highlighted in the Benchmark Report….
Blog Post
Efficiency is the theme for 2024. Are you ready?
If our expectations for the year could be boiled down to one word,…
Whitepaper
2023 U.K. Recruitment Marketing Benchmark Report
Our 1st U.K. edition of our Recruitment Marketing Benchmark Report provides the data…