Appcast Tracking Tags help track how candidates interact with job postings by using invisible signals added to job ads and application flows. These signals capture key moments, like when someone views a job or submits an application, and send this information straight to Appcast’s Platform. The tags are included as tracking parameters in job apply URLs when the jobs are first created, staying with each candidate as they move through the application process. When someone clicks on a job, the cc-pixel service records the event, gives the candidate a unique ID, and connects it to any applications they submit later. This makes it possible to measure performance, avoid duplicate records, and see how well campaigns are working across different sites and channels.

Track: Appcast Tracking Tags embed lightweight tracking signals into job postings and apply flows. When a candidate views a job listing or completes an application, the tags fire and record the event. Tag tracking can be deployed across career sites, and ATS-integrated apply flows where the employer is authorized to place Appcast tracking tags.

Measure: Appcast Tracking Tag captures two core event types: job views and job applications, to give employers a complete picture of candidate behavior across their recruitment campaigns. Apply tracking distinguishes between completed applications and apply attempts, enabling more accurate conversion measurement.

Report: Tracking Tag data feeds directly into Appcast’s reporting infrastructure, enabling employers to measure campaign performance, cost-per-apply, and attribution across all distribution channels. Collected data is accessible through the Appcast Platform.

Embed: Tracking Tags can also be used as a vehicle to embed Appcast technology onto career site or ATS pages. These features are only activated upon request and are tied to paid products.