Technology Description
Appcast Remarketing
Overview
Appcast Remarketing is a candidate re-engagement solution that collects job seeker leads, engages leads, enriches leads, and attempts to convert leads to hireable candidates when a viable role exists. Engagement is performed primarily through SMS and email, though other communication channels may be deployed as well. Leads can be generated in a variety of job seeker touchpoints across the Appcast product lines.
How it Works
Capture: A job seeker visits a page with Appcast Tracking Tags installed and provides their contact details through an opt-in form.
Re-engage: Appcast Remarketing sends the candidate targeted, employment-related messages using branded email and SMS templates optimized for performance and compliance. Remarketing runs across search and display, social, and Appcast Brand Ads channels.
Enrich: Through user engagement and other means, Appcast Remarketing attempts to learn more about a job seeker to improve the available information necessary to better match the job seeker to an open role with the employer.
Convert: Ongoing remarketing campaigns guide the candidate back to relevant job opportunities on the employer’s career site, where they can complete an application.
Appcast Remarketing supports multiple independent communication channels, primarily email remarketing and SMS remarketing. Remarketing communication will occur via e-mail by default. SMS and other channels require separate candidate consent. Candidate information is stored for one hundred and twenty (120) days, and communication will cease if a candidate opts out.
Integration
Appcast Remarketing is not a standalone product. It operates as the re-engagement engine powering candidate follow-up across various Appcast products, including but not limited to: Appcast Search Ads, Appcast Brand Ads, and Xtend.
Requirements
Appcast Remarketing is web-based only and does not operate within native mobile applications. All candidate data collected is subject to the customer’s agreement with Appcast and applicable terms.
Candidate Consent: Appcast Remarketing only contacts candidates who have explicitly opted in to the supported channels. All channels are subject to candidate opt-in and opt-out at any time. Consent language is included in Xtend capture modules shown to candidates.
Customer Approval: Certain remarketing features require explicit written customer approval before they can be enabled.
Customer Privacy Policy and Terms: Use of specific channels such as SMS, requires customer to have a privacy policy and Terms that are compliant with applicable laws and regulations and are subject to review by Appcast’s SMS and email marketing providers.
Technical: Use of remarketing requires the use of products supported by remarketing. Remarketing may not be available on all channels within supported products.
Reporting: Candidate information from leads collected through Appcast Remarketing is not available in the Appcast Platform, but may be delivered directly to authorized customer users through a secure data transfer process.