Appcast Search Ads
Overview
Appcast Search Ads is a pay for performance product that makes search advertising work for recruitment marketers. Combining expert search advertising methodologies, advanced proprietary optimization, and advanced proprietary conversion techniques, Appcast Search Ads makes search a viable channel for employers to find qualified candidates. Further, job seeker traffic is tracked end-to-end and optimized alongside other Appcast-managed advertising channels.
How it Works
Planning & Budget Approval: Prior to launch, Appcast will review your campaign objectives, target roles, and audience parameters to recommend appropriate budgets and targeting across supported search platforms. Proposed budgets and targeting strategies are then shared with you for review and formal approval before campaign activation.
Candidate Flow Configuration: A variety of candidate flows are supported including:
- Appcast-provided, custom Branded Search Pages created by Appcast Ad Creative.
- Your career site
- Applicant Tracking Systems
Once configured, candidates are directed into the post-click experience you designate (such as the job application or career page), where they complete the desired conversion path and submit their application.
Campaign Configuration: Campaigns are configured through Appcast-owned and managed accounts on supported search engine advertising platforms via integration with the Appcast Platform, where Appcast manages your budgets, campaign objectives, keyword strategies, and other key settings.
Launch & Optimization: Appcast manages the launch process of Appcast Search Ads campaigns. Each search platform will have its own campaign warm-up and optimization cycles, on top of which Appcast will further optimize. Conversion data is fed back to platforms to aide in optimization.
Integration
Appcast Search Ads integrates with our other product and technology offerings (when available) including Appcast Apply, Appcast Remarketing, the AppcastOne Platform, Appcast Quality Connect, Appcast Tracking Tags, and is subject to Appcast Data Management practices.
Requirements
Advertising Budget: Appcast Search Ads is a paid channel, and budget is allocated as part of your AppcastOne budget.
Campaign Commitment Term: 30-day minimum commitment.
Account Setup: Appcast will create an account specific to this partnership on applicable search platforms.
Creative and Design Assets: Creative (including images and copy) is required for all campaigns and may be provided by you or developed by Appcast as part of our Appcast Ad Creative service.
Conversion Tracking: Requires established conversion tracking setup in the Appcast Platform in order to determine performance and trigger billing.
Spend Visibility: Your spend data displays in the Appcast Platform only after the first conversion is tracked; zero-conversion campaigns show no cost to you, but metrics like impressions/clicks remain visible.
Branded Search Page: Optional, offered as part of Appcast Ad Creative service.
Candidate Engagement: Appcast Search Ads may use Appcast Remarketing to re-engage candidates and guide them toward completing an application. All remarketing channels are subject to candidate opt-in and opt-out.
Billing
Appcast Search Ads is a paid channel, and budget is allocated as part of your AppcastOne budget. Once budget has been exhausted, advertising on this channel will cease. Billing occurs on a monthly basis, in arrears, for the actual costs of Appcast Search Ads media purchased in the prior month and for Appcast’s Management Fees.
Results Disclaimer: Advertising performance varies based on factors including job type, location, labor market conditions, seasonality, and budget levels.