Client Case Study
Regional Health is an integrated health care system with the purpose of helping patients and communities live well. The organization, with headquarters in Rapid City, S.D., provides community-based health care in more than 20 communities in two states and 32 specialty areas of medicine. As the largest private employer in western South Dakota, Regional Health is comprised of five hospitals, 24 clinic locations and employs nearly 5,000 physicians and caregivers. Regional Health is committed to the future of medicine, with medical training partnerships, a medical residency program, and more than 130 active research studies.

Regional Health Gets Better Applicants for Less Spend Using

Programmatic Job Advertising


As the main health care provider in South Dakota, Regional Health struggled to source quality applicants affordably

Laura Donovan, a recruiter at Regional Health, struggled to get enough quality applicants into her candidate pipeline, and her current sources didn’t guarantee she would get applicants for her job advertising spend. As the main health care provider in Western South Dakota, Donovan consistently felt the pressure of needing to source high quality health care professionals in an area lacking other providers.

A solution that would ensure a stronger ROI in her recruiting organization was going to be key in optimizing returns from her recruiting budget, while also allowing her to dig deeper into the analytics of Regional Health’s sourcing efforts.

Additionally, the unemployment rate of 2.9% in South Dakota made sourcing candidates specifically within nursing, therapy, and health care management even more challenging.

Donovan took a pilot of Appcast to get more specialized, quality healthcare candidates. She also worked with her ATS to optimize Regional Health’s mobile application process to convert more candidates during the trial. After completing the pilot, Donovan had actionable, concrete data showing details on quality candidates driven by Appcast that she could present to her leadership team.


Genuine customer service and easy implementation support the initiative to attract candidates to open jobs

Donovan was thankful for the ease of the Appcast implementation process. There were no upfront fees and no long term contracts. Her Appcast account manager set up job groups for Therapists, Technologists, Nurses, and Management Positions, along with other hard-to-fill roles.

These job groups ran programmatically based on ‘rules’ Donovan set for geographic location, function, number of clicks and applies, and the amount she wanted to spend, reducing the amount of time and effort she would have normally spent manually posting jobs. Appcast’s pay-per-applicant pricing model provided a measurable ROI, and she gained the following benefits:

  • ‘Set it and forget it’ capability - Due to its rules-based, programmatic functionality, Donovan did not need to frequently monitor or manage her job ads, allowing her to spend more time on other functions in her job.
  • Access to new data and reporting capabilities - By analyzing the reports on total clicks, total applies, and applies by mobile or desktop devices, Donovan could see which of her jobs were getting visibility, and which were not.
  • Consistent, genuine customer support – Regular check-in meetings with her Appcast account managers were on her calendar to fine tune her job descriptions, titles and sponsorship levels for the best returns.
“Last week I spent $600 on another source and got no returns... With Appcast, I don’t have to worry about wasting spend. Because of Appcast’s pay-per-applicant pricing model, I know I’ll only be paying for real results.”
-Laura Donovan
Recruiter, Regional Health


Appcast sources high quality health care professionals throughout Midwest locations

Since becoming a client in October of 2015, Appcast has driven nearly 200 applies to open Regional Health jobs. For Donovan, the extended reach outside of her community has helped fill even more positions, with high quality candidates sourced from urban areas.

In addition to improvements in reach, Donovan paid only $19 per applicant, an industry leading cost-per-applicant for sourcing health care professionals.

Extended Reach
Appcast’s reach was 50% better than Regional Health’s previous network and visibility online.
High Quality Applicants
Appcast-sourced therapists, nurses, technologists, and healthcare management professionals prove to be highest quality.
Industry Leading CPA
Regional Health sourced health care professionals for an average of $19 per-applicant.
“The more I learned about Appcast, the more I thought, 'Why wouldn’t anyone use this is to measure their recruiting efforts?'”
-Laura Donovan
Recruiter, Regional Health

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