Service Description
Ad Creative
Overview
Appcast Ad Creative is a creative support service designed to help employers improve the performance and consistency of their recruitment advertising campaigns. By providing ad copy, branded landing pages, and image support when needed, Appcast helps employers activate campaigns more efficiently and strengthen outcomes across search, social, remarketing, and brand advertising products.
How it Works
Appcast Ad Creative can be used when creative assets are required to operate or improve the performance of an Appcast product. In most cases, you will provide your own creative assets; however, Appcast can support campaign setup and optimization when those assets are unavailable, incomplete, or need to be adapted for advertising use.
Ad Copy: Appcast can generate keywords and advertising copy to support campaign performance and ensure ads have the required messaging to run effectively.
Branded Search Pages: Appcast-built templated landing pages can serve as candidate destinations when traffic should not be directed back to your career site or applicant tracking system. These pages support native lead capture and offsite clickout.
Image Support: The images you provide can be resized, edited, or modified with your approval. When you do not provide imagery, Appcast can also provide stock images for use in advertising campaigns.
Integration
Appcast Ad Creative can be used in conjunction with Appcast Remarketing, Appcast Search Ads, Appcast Brand Ads, Search Channel Advertising, and Social Channel Advertising.
Requirements and Limitations
Customer Approval: Any Appcast Ad Creative work involving images must be approved by you before it is used in live advertising.
Ad Copy Scope: Ad copy generation is limited to 250 words.
Revision Process: Creative review includes one round of revisions as part of the approval process.
Branded Search Pages: Landing pages are templated, and edits/revisions may only be made within the scope of available template tools.