Job Advertising Resources

Enjoy our library of best practices, tips, and research to improve your recruiting strategy.

Featured Resources

2020 Recruitment Marketing Benchmark Report

Download Appcast’s 2020 benchmark report to see how you stack up against nearly 1,000 U.S. employers!

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Recruitment Advertising Done Right

While every job advertising campaign has its challenges, our guide presents eight mistakes we see recruiters making—four that relate to the content of the ad, and four that relate to the marketing campaign.

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Webinars & Video

Programmatic 101: The Foundation of Agile Recruiting

Enjoy our webinar “Programmatic 101: The Foundation of Agile Recruiting” and learn how to help TA and recruiting teams to be more efficient, effective and scalable!

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Whitepapers & Guides

How to Improve Recruiting Effectiveness: 6 levers that influence CPA and drive candidate quality

With this guide, you will learn about key variables that you can act on to get the best candidates possible for your open positions! 

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Whitepapers & Guides

Appcast Guide to Recruitment and Programmatic Terminology

With this guide, you’ll learn the key terminology that has come with the changes and rapid advancements in recruitment and programmatic technology!

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Whitepapers & Guides

Transparency in Recruitment Programmatic Platforms & Job Ad Exchanges

With this guide, you’ll learn the importance of transparency in programmatic recruitment technology and how you can get the most from your job ad investments!

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Webinars & Video

Lessons learned during COVID-19: How to apply them to your fall hiring plans

Watch our webinar “Lessons learned during COVID-19” and learn data-driven actions to help you have agility and stability in your recruitment strategy.

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Webinars & Video

Agile Recruitment for Retail: Build a Data-Driven Strategy

Watch our webinar “Agile Recruitment for Retail: Build a Data-Driven Strategy” and learn data-driven actions to help you have agility and stability in your retail recruitment strategy

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Webinars & Video

Fall Hiring: 3 Scenarios to Plan For Now

Watch our webinar “Fall Hiring: 3 Scenarios to Plan For Now” and learn data-driven actions to help you have agility and stability in your recruitment strategy.

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Whitepapers & Guides

Appcast Recruitment Prioritization Worksheet

Download this whitepaper help determine what your immediate priorities are and how they will have an impact on your long-term strategy.  

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Webinars & Video

Unemployment is High: Why is it still hard to get the right candidates?

Watch the webinar “Unemployment is High: Why is it still hard to get the right candidates?” for a new way forward despite the current hiring environment.

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Whitepapers & Guides

Programmatic Recruitment Technology 101

Download this whitepaper to use programmatic technology to get the most from your advertising budget and data for the best possible results.

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Webinars & Video

Agile Recruiting: A data-driven method to prioritize in the face of change

Watch the webinar “Agile Recruiting: A data-driven method to prioritize in the face of change” to learn a new data-driven method for recruiting!

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Webinars & Video

Responsive Recruitment for 2020: Data-driven Strategies for a Changing Hiring Landscape

Watch the webinar with Appcast SVP of Strategy Leah Daniels to set you up for success, no matter how quickly the market or your hiring needs change!

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Whitepapers & Guides

How to Win Candidates without Spending more on Clicks

Download this whitepaper to learn not only how to get more candidates responding to your job postings, but get even more quality candidates!

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Whitepapers & Guides

The Practitioners Guide to Programmatic Recruitment Advertising

Download this whitepaper to ensure recruitment leaders are making the most of their recruitment budget to attract top quality candidates to jobs!

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