Customer Story

Appcast Helps Sodexo Recruit Quality Candidates Across 9,000+ Client Locations

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Key results:
Client’s Challenges

Frequently changing positions and locations prove difficult in consistently filling the candidate pipeline

Sodexo is responsible for a strategic hiring plan that includes 9,000+ client level locations across the country and needed help attracting quality candidates for the wide variety of positions they fill, all requiring different skill sets. The frequency of changing positions and hiring areas made consistency in the candidate pipeline a significant challenge.

Kristen Jacobs, Employment Branding Sourcing Manager at Sodexo, needed a finely-targeted, adaptable solution to help attract quality candidates at a low cost-per-hire.

Appcast’s Solution

Smart programmatic job advertising and optimization through Appcast’s publisher network

Appcast participated in Sodexo’s pilot, driving applicants from 10,000+ consumer and niche job sites to the organization’s open jobs. Appcast’s programmatic job advertising distribution made it easy for Jacobs to set budgets by job category and cap the number of applies needed based on the cost-per-application at the individual job level, across any of her client locations. Through active communication with her Appcast account manager, Jacobs could see real-time, automated performance details of every open job ad she sponsored.

Appcast’s pay-per-applicant model supported the areas that needed to be impacted:

High-quality candidate applies – Strategically focus reach within Appcast’s publisher network of 10,000+ job and consumer sites, reaching over 60 million candidates.

Real-time mobile apply data – Appcast’s all-inclusive dashboard provides comparison data by desktop and mobile apply rates at the individual job level.

Structured vendor communication – Frequent two-way communication is crucial in defining performance benchmarks on the quality of applicants needed to keep the pipeline filled.

Results Driven by Appcast

Substantial cost savings combined with higher quality candidates sourced across multiple job groups… a sweet success

Since using Appcast, Sodexo has been able to source, and ultimately hire, qualified candidates at a much lower average cost-per-hire than their previous vendors. In each of the job groups Sodexo sponsored with Appcast in 2015, the tool consistently ranked as one of their top performing media sources of qualified candidates within their strategic hiring plan.

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