Conagra | Employer Brand
Reaching Hires Through a Dynamic Brand Refresh
Goals and Process
Info
Our goal was to update the employer value propositions and brand experience post-pandemic to showcase how Conagra has evolved as an employer and company.
Conagra hired Appcast Brand and Creative to research and collect insights into the culture, people, and purpose that make Conagra a great place to work and why. From there, the team developed “Destination Conagra,” an employer guide that brings the brand to life consistently across departments and communication channels. Within its pages, values, employee experiences, creative assets, and communication tools can be found.
Project Included:
- Employer Brand Voice & Activation Guide
- Creative Assets
Employer Brand Guide
Appcast Brand and Creative designed the guide to be an authentic reflection of the Conagra Employee Brand and act as a resource for employees to speak to values, employee experiences, design future creative assets, and ensure all communication is always on brand.
Creative Assets
Across different media – print, social, out-of-home, and more – the brand continues to delivers a unified look and feel while using best practices for each medium to gain hires.
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