About Sevita
Sevita is a national leader in providing specialized care within local communities, supported by a workforce of 45,000 team members across the United States. Sevita provides complex medical and rehabilitative care, supports individuals with intellectual and developmental disabilities, and offers foster care and senior services. The organization’s largest division focuses on hiring home-based support roles, including Caregivers and Direct Support Professionals.
As their hiring demands continued to grow, the Sevita team sought a recruitment marketing partner that could expand their reach, increase applicant volume, and optimize performance across roles and markets.
Challenges
Sevita wanted to target a few recruitment challenges when they first partnered with Appcast:
- Limited job board presence: Sevita’s utilization of a small set of job boards restricted their access to broader talent pools, highlighting the need to expand their reach.
- Insufficient apply volume: Sevita struggled to generate enough applications to meet ongoing hiring demands and required a scalable, cost‑efficient strategy to increase applicant flow.
- Gaps in state‑level performance: Several states consistently fell short of application and hire targets, signaling the need for a stronger, more reliable talent pipeline.
“When we first partnered with Appcast, our first goals were to get the reporting in place, have visibility to understand by market where we were performing and where gaps were, and then being able to quickly pivot based on the data.”
— Maeve Spatt, Senior Talent Acquisition Director, Sevita
Solutions
Sevita partnered with Appcast to implement a strategic recruitment marketing plan designed to drive volume at lower cost:
- Programmatic Job Advertising: Sevita introduced Appcast’s programmatic technology to automatically promote their jobs across high‑performing sources. Ongoing campaign and segment optimizations helped maximize application volume while keeping costs low.
- Social Media Campaigns: Sevita layered in paid social campaigns to boost brand awareness and further expand their reach. These campaigns consistently generated strong weekly lead volume, helping to supplement their applicant pipeline.
- Strategic Expansion: After beginning with a 5‑state pilot, Sevita saw strong performance with Appcast and quickly recognized the value of scaling the partnership. They have since expanded to 32 states, centralizing their recruitment marketing efforts and achieving more consistent results nationwide.
“We’ve been able to hire in some really difficult markets that we weren’t able to solve for before. Since we partnered with Appcast, they’re some of the best performing markets.”
— Maeve Spatt, Senior Talent Acquisition Director, Sevita
Results
- Sevita’s average CPA has reduced from $28 at the start of the partnership to approximately $12 today.
- Monthly application volume increased by nearly 200% over the course of the partnership.
- Application volume is now spread across multiple sources, with no single job board driving more than 25% of Sevita’s applications.
“My Appcast team has been excellent at understanding our business and what our needs are. Their ability to deliver on performance, along with the quality and energy of the account reps worked with, is what keeps us with Appcast. Every interaction has been positive – they’re forward-focused, solution-oriented, and consistent. We truly consider them partners and an extension of our team as we work to deliver on Sevita’s mission.”
— Maeve Spatt, Senior Talent Acquisition Director, Sevita
