2026 Recruitment Marketing Benchmark Report

For a full decade, our annual benchmarks have helped talent acquisition teams sharpen how they plan, measure, and optimize their recruitment marketing.

This year, we’re raising the bar with two big updates. We’ve added international benchmarks from select markets outside the United States so global and expanding teams can see how performance shifts by country or region. And we’ve brought in disposition data that goes further down-funnel to show how candidates move through screening, interview, and offer stages, and how those conversion patterns connect to overall hiring cost.