Targeted Employer Brand Advertising

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Convert passive candidates

  • Engage talent using display & social ads.

    Promote your employer brand messages to active and passive candidates using the industry’s most advanced retargeting and audience extension technology. Appcast Brand extends your reach beyond ‘congested’ job sites onto brand-safe web properties and social media feeds.

  • Build your brand.

    Employers with a strong employer brand see a 43% lower cost-per-hire and 2x the number of applications on hard-to-fill jobs. Appcast Brand enables employers to ‘tell their own story’ and ensure their positive brand message is on equal or greater footing with user-generated reviews.

  • Convert more applicants on your job ads.

    Marketers learned long ago that retargeting consumers who abandoned their online shopping cart can increase purchases by 400%. Appcast's employer brand advertising allows you to retarget candidates who started an application but didn’t complete, increasing the ROI of your existing job ad spend.

  • Leverage your existing ATS or career site.

    Attract people interested in jobs like yours, influence candidates who viewed your jobs but haven’t applied, or convert applicants to hires with brand-approved creative. No new infrastructure or process required.

How it works

Set your campaign goals & creative.

Leverage real-time data to find your candidates.

Beautiful, brand consistent ads served to your audience.

Track performance with real-time dashboard reporting.

Great features

  • Improve close rate, conversion rate, and candidate reach

  • Drive candidates to jobs or employer brand content

  • Simple, seamless connection with your ATS or CRM

  • Easy to manage and saves you time

  • Real-time analytics on advertising impact