Appcast Unveils Advanced Employer Branding Solution and New Job Ad Optimization ServicesApril 20, 2017 at 05:46 PM
LEBANON, NH–(Marketwired – Apr 20, 2017) – Appcast, the leading developer of programmatic job advertising technology, today introduced Appcast Brand, a new solution designed to address the unique recruitment marketing needs of employers, staffing agencies, and RPOs. The company also continues to expand its existing solutions with new capabilities to optimize job ads for better cost, quality, and volume.
Appcast Brand uses retargeting and audience extension models to help organizations reach candidates who have previously engaged with a company career site, ATS or job board through display and native social media advertisements. Brand ads are matched with candidates based on their online activity and job interests, working to increase an organization’s employer brand and boost interest in open roles. At very modest investment levels, Brand has proven to influence thousands of visits to customer career sites and hundreds of visits by candidates who resume and complete the application process.
This new solution builds on Appcast’s mission to help organizations generate a better return on investment from their recruitment advertising. In addition to Appcast Brand, the company recently expanded capabilities for its Clickcast solution that enables programmatic job ad optimization on Craigslist as well as slot ad management on sites such as LinkedIn.
Tom Chevalier, Appcast’s vice president of Product, commented, “Appcast was first-to-market with robust and reliable programmatic recruitment advertising solutions for end-user companies as well as agencies. By combining highly focused ads that retarget desirable candidates who’ve visited an employer’s career site or expressed interest in similar opportunities together with performance job advertisements we’re confident that our customers will be enriching their talent communities and getting more of the right candidates to apply for their job opportunities. Importantly, customers will be provided with deep analytics to effectively measure the contribution of Brand ads to their total job advertising strategy.”