Appcast Launches Premium Publishers Solution to Help Employers Optimize Job Ad Performance

October 4, 2016 at 01:54 PM

CHICAGO, IL–(Marketwired – Oct 4, 2016) – 19th Annual HR Tech Conference — Appcast, the first programmatic, pay-per-applicant job advertising exchange, today announced the launch of Appcast Premium Publishers, its latest solution to help employers put their job ads in front of the right candidate, on the right site and at the right time. With this innovation, the company facilitates how businesses find the best talent, with full control over where their job ads are posted.

“Recruiting today requires a great deal of agility, and the ability to focus on the sources that attract the most qualified talent can make a significant improvement in a company’s hiring process,” said Chris Forman, founder and CEO of Appcast. “With Appcast Premium Publishers, recruiting teams continue to benefit from our tried-and-true programmatic engine to extend their reach into thousands of job sites, while sponsoring key jobs on the publishers of their choice. The result is a fully customizable approach for advertising jobs, enabling employers to continually fine-tune their recruiting strategies.”

Typical online recruitment advertising requires a great deal of time, effort and investment, ensuring job ads are placed on the sites most likely to attract top talent. Since its founding in 2014, Appcast has revolutionized this process, leveraging data and automation software to help employers distribute and optimize their job postings across thousands of job sites and publishers to improve recruitment outcomes. Delivering the first pay-per-applicant job ad exchange, Appcast enables employers to advertise their open jobs risk-free and pay only when a jobseeker applies.

Recognizing the opportunity to provide users with greater flexibility to optimize their spend, Appcast developed its Premium Publishers option. This new feature allows users to target their Appcast budget to promote jobs on the top-tier sites they trust most. As a result, recruiters benefit from greater control, choosing where jobs get sponsored and optimized.

Additional features of the solution include:

  • Select Publishers of Choice: Users can choose to optimize jobs on the sources they want, or rely on Appcast’s algorithms to determine the best-performing publishers for their job ads.
  • Set Budgets: Premium Publishers enables users to select how they want to spread their Appcast budget across the sources they trust most.
  • Data Tracking and Analytics: Appcast provides detailed reports by job and publisher through the Appcast dashboard and in users’ own applicant tracking system (ATS), delivering clear insight into source performance.
  • Ease of Use: Premium Publishers requires no additional setup or configuration, accessible through the Appcast dashboard, while providing a single invoice and no long-term contracts.

The company will also demonstrate this new solution at the 19th Annual HR Technology Conference & Exposition, held at McCormick Place in Chicago October 4 – 7, 2016. Attendees can learn more about Appcast Premium Publishers at Booth No. 1048.