The Appcast Blog
Here to Stay: The Benefits of Programmatic
In the past ten years, programmatic has fully transformed the world of job advertising. Recruiting leaders were brave to wander into this new frontier…
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Appcast
Marketing Team
- August 7, 2020
- Recruitment Marketing
Talking the Talk: Recruitment Measurement Terms
The Appcast Guide to Recruitment and Programmatic Terminology will help you understand and speak the language specific to recruitment and recruitment marketing. And yes,…
Appcast
Marketing Team
- July 30, 2020
- Performance Advertising
Are You Getting the Most Value for Your CPA?
There are six levers that influence cost per applicant (CPA) and, in turn, impact recruiting effectiveness. No matter the economic environment or employment marketplace,…
PAULA SANTONOCITO
SENIOR MANAGER, RESEARCHER & WRITER
- July 28, 2020
- Programmatic Technology
Why Programmatic Platform Data Matters Now More Than Ever
Using data to drive decisions is always a recruitment best practice. In times of unexpected and accelerated change, it becomes even more critical to…
PAULA SANTONOCITO
SENIOR MANAGER, RESEARCHER & WRITER
- July 23, 2020
- TA Strategy & Process
More Candidates This Fall?
This would be the logical assumption, based on the current – what shall we call it, how about – “situation.” Unless you’ve been pulling…
PAULA SANTONOCITO
SENIOR MANAGER, RESEARCHER & WRITER
- July 22, 2020
- No Category
How Child Care Impacts the Coronavirus Recession
During our July 16th webinar, Fall Hiring: Three Scenarios to Plan for Now, Leah Daniels, SVP of Strategy at Appcast, shared a wealth of…
PAULA SANTONOCITO
SENIOR MANAGER, RESEARCHER & WRITER
- July 21, 2020
- TA Strategy & Process
More People Are ‘Unemployed’ Than the Numbers Suggest, but Not All Are Job Seekers
During our June 18 webinar, Leah Daniels, SVP of Strategy at Appcast, talked about the current unemployment rate as it relates to finding candidates….
RECRUITMENT PROCESS OUTSOURCING ASSOCIATION
- July 17, 2020
- TA Strategy & Process
Why RPO Providers Need to Start Pivoting Their Business Strategy
The economic impact of the coronavirus pandemic on employers and candidates requires RPO providers to pivot their business. Pivoting to a new strategy often…
PAULA SANTONOCITO
SENIOR MANAGER, RESEARCHER & WRITER
- July 10, 2020
- TA Strategy & Process
Unsung Heroes, At-Risk Workers, and Recruitment Best Practices
In the era of coronavirus, hospital workers have received much praise. For weeks, the people of New York City cheered hospital workers every night…
LEAH DANIELS
SVP, STRATEGY
- July 2, 2020
- Performance Advertising
How Is Managing Multiple Job Boards Different than Using a Job Ad Exchange?
A job ad exchange allows companies to connect to hundreds or even thousands of candidate sources – some large general job boards to some…
LEAH DANIELS
SVP, STRATEGY
- July 1, 2020
- Performance Advertising
How Is a Job Ad Exchange Different from a Job Distribution Engine?
For many years, companies have relied on job distribution from their ATS or from companies such as eQuest or Broadbean (now owned by CareerBuilder)…
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