Corporate Services

2020 Companies

Appcast Sources Specialized Talent for 2020 Companies, Lowering their Average Cost-Per-Hire by 15%


For $750 in spend during the trial, 2020 Companies lowered their average cost-per-hire by 15%.


50+ high quality candidates were sourced in five days, filling all open positions in the project.


Applicants were interviewed, on average, in five days and hired in 21 days.

Client’s Challenges

Traditional jobs boards prove unresponsive in sourcing candidates with specialized skills

2020 Companies struggled filing requisitions that required specialized skills and senior-level experience, such as merchandise managers and sales representatives. These were positions in locations that Will Marzullo, VP of Talent Acquisition, had not heavily recruited for in the past. He commonly hired for quick turnover, easier-to-fill brand ambassador positions using a leading job board.

Because 2020 Companies hires thousands of employees a year, their sourcing strategies are strategically planned based on business needs.

But when applicant traffic slowed during a time-sensitive project, Marzullo knew he needed a new solution. Traditional job boards and aggregators were saturated, unresponsive and failed to bring in leads quickly. Within his existing budget, Marzullo sought Appcast’s pay-per-applicant solution as a key driver in getting a better ROI for his new hiring project.

Appcast’s Solution

Use rules-based programmatic job ad software to target specific talent and fill a time-sensitive initiative

Appcast’s job advertising exchange drove an initiative to source the specific type of talent that 2020 Companies needed, using the following solutions:

Extensive job distribution in a publisher network of 10,000+ sites – Appcast has more reach than any job board or aggregator in the U.S., ensuring the quality candidates you need are targeted to 60+ million job seekers.

Pay-per-applicant job ads – Pay only for completed applications from candidates with specialized skills and senior-level experience.

Dashboard to manage budgets – Use a simple dashboard to advertise all open jobs from one centralized location, manage spend, and see results in real-time.

Results Driven by Appcast

Appcast sources candidates for all critical positions, provides even more applicants to repurpose for other openings

During the trial period, Appcast drove 50+ quality candidates to 2020 Companies open jobs within five days. Marzullo and his recruiting team were able to hire the talent they needed from those applicants to fill the project in less than 21 days. He was not only able to fill the critical positions he needed to launch the project, but was also able to repurpose many of the original candidates sourced by Appcast for other strategic openings.

With an average cost-per-applicant of $15.00, Marzullo hired top quality specialized talent without wasting resources using a per-click or per-posting model looking for this type of talent on a traditional job board. For only $750 during the trial period, Marzullo and his team was able to lower their cost-per-hire for this new project by 15%.