Resources

Enjoy our library of best practices, tips, and research to improve your recruiting strategy.

 

2017 Recruitment Media Benchmark Report

Appcast analyzed pay-for-performance recruitment media from over 750 leading employers across every major industry. Download the 2017 Recruitment Media Benchmark Report to gain access to the newest job advertising data and see where your organization falls.

 

Download now
Resources
  • Expanding your Job Site to Include a Pay-for-Performance Recruitment Media Model

    As more job sites are catching on to the trend of adopting a pay-for-performance recruitment media models, it may be a ‘top of mind’ topic at your organization. Download this eBook to help your organization prepare and lay the groundwork for offering a pay-for-performance recruitment media model.

    Download now
  • How Job Sites Can Build an Email Program that Converts Candidates

    A successful go-to-market strategy for your job site lies in building a candidate email marketing program that will drive revenue growth. Download this whitepaper to learn the best practices for building an email marketing program that will grow your traffic acquisition program.

    Download now
  • 2017 Recruitment Media Benchmark Report

    Appcast analyzed pay-for-performance recruitment media from over 750 leading employers across every major industry. Download the 2017 Recruitment Media Benchmark Report to gain access to the newest job advertising data and see where your organization falls.

     

    Download now
  • Talent Acquisition is Dead: Talent Attraction Takes Root

    Acquiring talent has changed dramatically over the past few years; organizations are embracing recruitment marketing techniques and are utilizing much different technology to break through the noise within the marketplace to be heard. This whitepaper, written by Tim Sackett, provides a simple strategy to start attracting the best talent to your organization.

    Download now
  • How Job Descriptions, Titles, and the Apply Process Impacts Conversion Rates & Sourcing Costs

    Recruiters can boost the ROI of their recruitment spend by testing the conversion rate of their job ads and apply processes. Learn how with these best practices.

    Download now
  • Programmatic Recruitment Advertising: The Better Way to Promote Job Ads Online

    Programmatic recruitment advertising uses technology, not people, to buy, place and manage job ads. Learn all about programmatic technology, how it works, and how you can leverage it to advance your talent acquisition.

    Download now
  • Robots in Recruiting – The Implications of AI on Talent Acquisition

    Artificial intelligence (AI) is applied to machines and algorithms that mimic the cognitive functions of human beings. This whitepaper, written by industry thought leader Allan Schweyer, examines the various ways that AI is beginning to change the way recruiters engage and source candidates.

    Download now
  • Pay Per Applicant, Not Per Click; The New Way to Pay for Job Ads

    Advertising your open jobs has come a long way in the last 20 years. But getting a good ROI on your recruiting spend is still a common challenge. Pay-per-applicant pricing, the latest evolution in job advertising, lets you pay only for what you really want.

    Download now
  • How the Corporate Careers Site has Evolved in Talent Attraction

    Static corporate careers sites, once utilized by top organizations largely for the purpose of employer branding, are ancient history. Today’s careers sites serve as multimedia information portals, extensions of job postings, and more. Learn how the evolution of the careers site has helped leading organizations find & hire the best talent.

    Download now
  • Four Strategies that Drive Completed Applications

    Job ad spending accounts for, on average, 30% of a corporate recruiter’s discretionary budget. Improving the quantity and quality of applicants from your ads can radically improve the ROI of your entire recruiting operation.

    Download now
  • The Guide to Performance Job Advertising

    50% of job advertising spend is wasted due to ineffective ad buying practices. This can easily be limited with some basic blocking and tackling. This guide provides 7 essential best practices that can be implemented to lower advertising costs and generate better recruiting outcomes.

    Download now
  • Talent Decisions that Can Make or Break your Business – Lessons from Fearless HR

    HR is not an entity by itself; it is part of an organization and its ultimate role is to make that organization more successful by driving business results. The whitepaper, written by industry thought leader David Forman, provides simple actions that recruiters can take to create a bigger ‘business impact.’

    Download now
  • Talent Attraction: Touting Benefits that Resonate with the Candidates You Seek

    Providing benefits communication at the point of recruitment is paramount in attracting the best candidates to your organization. This whitepaper, authored by industry writer Paula Santonocito, provides strategies for better articulating benefits to candidates in job postings, on careers sites, social media, and more.

    Download now
  • The New Boardroom Imperative: Recruitment Marketing

    In today’s economy, what could be more significant to discuss than building a powerful culture that people want to join, improving the company’s assets, enhancing the ability to innovate, and strengthening the company’s brand? This whitepaper, written by Dave Forman, proves why senior leaders and board members should care about recruitment marketing.

    Download now
  • Recruitment Analytics in a Programmatic Sourcing Era

    In just the past five years, the metrics and KPIs used to measure recruitment advertising effectiveness have shifted due to the emergence of programmatic advertising. This whitepaper, written by Allan Schweyer, explores those changes and recommends a mix of revised and new measures based on the changing landscape of recruitment advertising.

    Download now
  • How to Improve your Mobile Device Recruiting

    There is no doubt that the mobile explosion does, and will continue to, have a profound impact on the recruitment process, costs, and outcomes. The challenge now is for recruiters to provide a seamless application experience on a mobile device.

    Download now
  • How Programmatic Technology Can Improve Traffic Acquisition

    Programmatic job advertising software optimizes the performance of traffic acquisition and helps generate a better ROI from job ad spend. Read on to learn how programmatic technology can improve the performance of your current traffic acquisition program.

    Download now
  • Performance Job Advertising 101

    Recruiting leaders at any organization have one main objective: to quickly hire impactful employees. This is done by spending advertising budget in the most effective fashion, to drive high-quality candidates to apply for your jobs. Read on to learn how performance job advertising offerings can help you cost-effectively connect with quality talent.

    Download now
  • 10 Steps to Optimize your Candidate Traffic Acquisition Program

    Job sites provide high-value contributions to online recruiting: a marketplace where employers and candidates can find each other, and learn and connect. This infographic provides 10 best practices job sites can implement to optimize their current traffic acquisition programs.

    Download now
  • Recruitment Media Checklist: 8 Steps to Maximize Your Job Ad ROI

    Are you failing to get the best ROI from your job ad campaigns? Feeling muddled with tools and tricks on the latest best practices? We’re here to your rescue with this new checklist of 8 things you can do to go the distance in your online sourcing efforts, without feeling a pain in your wallet.

    Download now
  • 4 Recruitment Benchmarks to Measure ROI

    Do you know what key recruiting metrics you should be tracking to measure ROI? Watch the recording of our webinar featuring Appcast CEO & Founder Chris Forman, and Jobvite VP of Marketing Matt Singer to learn the essential metrics you should be tracking.

    Watch now
  • How Sodexo Built a Data-Driven Recruiting Operation to Source, Screen, and Hire Candidates

    Watch the webinar to hear from Kristen Jacobs, Employment Brand Sourcing Manager at Sodexo, and learn how she developed a data-driven recruiting operation to drive a better ROI for her organization.

    Watch now
  • What Programmatic Advertising Trends Mean for Job Sites and How You Can Benefit

    Did you know that over 60% of all digital consumer ads are now bought programmatically? Watch this webinar with  Tom Chevalier, VP of Product at Appcast, to learn about the growing trend of programmatic ad buying and what the implications mean for job sites.

    Watch now
  • How Contingent & Gig Recruiters are Generating New Talent Success

    Appcast & iCIMS

    As sourcing talent continues to be a major challenge in business today, many companies are relying on contingent or freelance workers to reach organizational goals and objectives. Watch this co-webinar with iCIMS to learn the best practices and tactics to incorporate into your talent acquisition processes to quickly find and hire the best talent for these types of roles

    Watch now
  • Welcome to the Second Wave of Recruitment Marketing

    Appcast & Jobvite

    Innovation in technology has allowed recruiters to catch on to the tactics of marketers and is becoming the driving force behind measurable outcomes in talent acquisition departments. Watch the webinar with Appcast’s Chris Forman and Jobvite’s Matt Singer, as they discuss the crux of what’s driving today’s second wave of recruitment marketing.

    Watch now
  • What is Programmatic Job Advertising?

    Appcast & KRT

    Looking for more quality applicants from your job ads? Watch this co-webinar with Chris Forman, CEO & Founder of Appcast, and Ryan Christoi, Managing Partner at KRT, to learn about programmatic job advertising, the latest innovation in talent acquisition, and how it can help you get better results from your recruiting operation.

    Watch now
  • 6 Tricks to Improve the ROI of your Recruiting Operation, from Source to Hire

    Appcast & iCIMS

    Evaluating the ROI of your time and money spent on your recruiting operation is cumbersome, inexact and frankly, challenging. Watch the webinar to learn six ways you can easily bring more quality candidates into your organization, for less spend.

    Watch now
  • The Recruiting Funnel, Deconstructed

    Appcast & Jobvite

    A streamlined recruiting funnel can help you attain better quality hires. Watch this co-webinar with Rachel Bitte, Chief People Officer at Jobvite, and Chis Forman, CEO at Appcast, as they dive into the recruiting funnel and explain why an efficient recruiting process is a must.

    Watch now
  • Programmatic Buying: A Game Changer for Recruitment Advertising

    Appcast & LinkUp

    This webinar with Appcast, LinkUp, and Recruitics, explores the various ways that programmatic technology is revolutionizing the recruiting industry. Watch the webinar to learn how you can get started with programmatic recruiting.

    Watch now
  • Talent Acquisition is Dead, Talent Attraction Takes Root

    Featuring Tim Sackett

    Traditional talent acquisition practices are no longer fully effective in today’s competitive recruiting landscape. This webinar with Tim Sackett describes new concepts that have become commonplace in recruiting, as organizations are using ‘talent attraction’ strategies to break through the marketplace and be heard.

    Watch now
  • The New Boardroom Imperative: Recruitment Marketing

    Featuring Dave Forman

    This webinar featuring David Forman, industry thought-leader and author of Fearless HR provides information on building recruitment marketing campaigns that help build a powerful company culture and how senior leaders can make a meaningful contribution to the process.

    Watch now
  • The Revolution Will Not Be Televised

    Watch this webinar to hear from Chris Forman, CEO of Appcast, as he gives an insightful, funny and data-driven review of how recruiting departments are beginning to leverage programmatic technology to advertise jobs and efficiently attract better talent more than ever before.

    Watch now
  • Programmatic Recruiting 101 – The Better Way to Promote Job Ads Online

    Programmatic recruitment advertising is the concept of using technology, not people, to buy, place and manage job ads. In this webinar, you will get an introduction to programmatic, how it works, and how you can leverage it to advance your talent acquisition.

    Watch now
  • Recruitment Media Benchmarks

    Get informed about the newest benchmark performance research on the recruitment media marketplace to make data-driven decisions in 2016. Watch the webinar to gain insights on new ways to boost ROI on job ads.

    Watch now
  • Mobile Vs. Desktop Recruiting & What it Means to You

    Featuring Todd Rafael, ERE Media

    Mobile has a huge impact on apply rates. Watch this interview with Todd Rafael of ERE and Chris Forman of Appcast as they discuss what works on mobile, what doesn’t, and why.

    Watch now
  • The ROI of Programmatic Job Advertising – 6 Case Studies of Recruiting Success

    Talent acquisition’s shift towards advertising jobs with programmatic marketing technology is happening at rapid pace. Watch the webinar with Appcast CEO Chris Forman, as he presents 6 case studies to show you how Appcast’s technology is driving ROI for some of America’s leading recruiting organizations.

    Watch now
  • Pay-Per-Applicant: The New Way to Pay for Job Ads

    Advertising your open jobs has come a long way in the last 20 years. But getting a good ROI on your recruiting spend is still a common challenge. Pay-per-applicant pricing, the latest evolution, lets you pay only for what you really want: a completed job application.

    Watch now
  • 7 Steps to Boost the ROI of your Performance Job Advertising

    Ineffective job advertising practices is a multi-billion dollar problem… 50% of the $4 billion spent every year on job ads to attract candidates is essentially wasted. This webinar with Appcast CEO Chris Forman provides simple job advertising strategies to radically eliminate this wasted spend and drive better applicant volume.

    Watch now
  • Recruitment Analytics in a Programmatic Sourcing Era

    Featuring Allan Schweyer

    Watch this webinar with guest speaker Allan Schweyer, industry thought-leader and human capital management expert, to learn about recruitment analytics and how the KPI’s used to effectively measure recruitment advertising have shifted, offering a set of revised metrics based on the industry’s changing landscape.

    Watch now
  • AccentCare

    Appcast Helps AccentCare Unlock the Key to Hiring Quality Talent at the Organization’s Lowest Cost-Per-Hire Benchmark

    AccentCare used a pay-per-applicant job advertising solution to optimize their budget and find candidates to fill all their open healthcare roles. Learn how they used Appcast for a better job ad ROI.

    Read now
  • TRAC Intermodal LLC

    TRAC Intermodal Sources Applicants for their Hardest-to-Fill Roles using Appcast’s Programmatic Job Ad Technology

    Learn how TRAC Intermodal LLC uses Appcast to find candidates for the organization’s hardest-to-fill transportation roles.

    Read now
  • Sodexo

    Appcast Helps Sodexo Recruit Quality Candidates Across 9,000+ Client Locations

    Learn how Sodexo found quality candidates to fill roles across 9,000+ client locations using Appcast’s programmatic job advertising software.

    Read now
  • Regional Health

    Regional Health Gets Better Applicants for Less Spend Using Programmatic Job Advertising

    Regional Health extended their job ad reach across the web to find and hire high quality therapists, nurses, technologists, healthcare management professionals, and more.

    Read now
  • Christensen Farms

    Christensen Farms Sources Infamous ‘Purple Squirrel’ Candidate Using Appcast

    Christensen Farms used Appcast to source passive talent from some of the United State’s most rural areas. Learn how they adopted a pay-per-applicant strategy.

    Read now
  • American Wedding Group

    Appcast ‘Turbo Boosts’ Recruitment Success in Hard-to-Fill Markets

    American Wedding Group found a strong ROI using a pay-per-applicant job advertising model. Learn how they found the quality candidates they needed.

    Read now
  • Rocket Fuel, Inc.

    90% of Programmatically Sourced Engineers Prove to be Higher Quality than those from Traditional Job Boards

    Learn how Rocket Fuel hired Appcast-sourced talent at a cost 80% less than their company’s benchmark.

    Read now
  • 2020 Companies

    Appcast Sources Specialized Talent for 2020 Companies, Lowering their Average Cost-Per-Hire by 15%

    Learn how 2020 Companies used Appcast’s pay-per-applicant software to find candidates to fill specialized roles, in just a matter of a few days.

    Read now
  • Trustwave

    Recruiters Save Time with Programmatic Job Advertising and Source Candidates of 30% Higher Quality

    Learn how Trustwave sourced senior software engineers in one of the most competitive hiring markets in the United States.

    Read now