Targeted Employer Brand Advertising

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Convert passive candidates

    • Engage talent using display ad targeting

      Promote your employer brand messages to active and passive candidates using the industry’s most advanced retargeting and audience extension technology. Appcast Brand extends your reach beyond ‘congested’ job sites onto brand-safe web properties and social media feeds.

    • Influence interest in your organization

      Employers with a strong employer brand see a 43% lower cost-per-hire and 2x the number of applications on hard-to-fill jobs. Appcast Brand enables employers to ‘tell their own story’ and ensure their positive brand message is on equal or greater footing with user generated reviews and/or ads from competitors.

    • Convert more applicants on your job ads

      Marketers learned long ago that retargeting consumers who abandoned their online shopping cart can increase purchases by 400%. Appcast Brand allows you to retarget candidates who started an application but didn’t complete, increasing the ROI of your existing job ad spend.

    • Pay only for ads viewed by candidates

      Define your campaign goals, set your budget, and let Appcast Brand do the hard work. You only pay $0.01 per display ad viewed by a targeted candidate. Nothing else.

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    How it works

    Set your budget and target audience.

    Leverage real-time data to find your candidates.

    Beautiful, brand consistent ads served to your audience.

    Track performance with real-time dashboard reporting.

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    Great features

    • Improve close rate, conversion rate, and candidate reach

    • Drive candidates to jobs or employment brand content

    • Simple, seamless connection with your ATS or CRM

    • Easy to manage and saves you time

    • Real-time analytics on advertising impact

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