Client Case Study
Trustwave helps businesses fight cybercrime, protect data and reduce security risk. With cloud and managed security services, integrated technologies and a team of security experts, ethical hackers and researchers, Trustwave enables businesses to transform the way they manage their information security and compliance programs. Trustwave delivers automated, efficient and cost-effective threat, vulnerability and compliance management. Trustwave is a privately held company, headquartered in Chicago, with customers in 96 countries.

Recruiters Save Time with Programmatic Job

Advertising and Source Candidates of

30% Higher Quality


The majority of senior software engineers in Chicago do not actively seek new positions

Like most major cities, there is a strong demand for senior technical talent in Chicago’s hiring market. Trustwave, an information technology company that provides cloud managed security services, needed candidates with engineering, IT, and technical skills, is met with the challenge to source top applicants on traditional job boards.

Krista Burdinie, Corporate Talent Acquisition Specialist at Trustwave, described the process of manually trying to post jobs and target candidates as labor intensive, time-consuming, and generating less than ideal returns. Burdinie needed a way to put her open positions in front of candidates who were not actively looking for a job – the high quality, passive candidates.


Simple ATS integration…a few clicks to setup jobs…and applicants started filling the candidate pipeline

Appcast’s easy, fast, and free integration with her applicant tracking system, Jobvite, was a key reason Burdinie first expressed interest in the tool. Knowing that most highly qualified passive candidates often find new opportunities while on their mobile device, Burdinie made it a priority to enable Trustwave’s mobile apply process (thanks to Jobvite’s industry-leading mobile solution), when she started using Appcast, allowing her to strategically optimize and improve her apply-rate.

Burdinie set out to improve Trustwave’s recruiting pains by leveraging Appcast’s features and benefits:

  • Real-time data transparency to drive decision-making – Appcast’s analytics include clicks, applies, desktop vs. mobile apply conversion rates, average apply time, and more. Real-time reports provide new, data-driven information to help recruiters make job advertising decisions.
  • Time-saving, easy-to-use tool - Appcast’s user-friendly dashboard gives recruiters the option to employ a ‘set it and forget it’ approach to advertising jobs – the systems’ engine can run your custom strategy on auto-pilot, turning your jobs on/off based on rules you set, such as apply and budget limits.
  • Free, simple ATS integration - Appcast delivers candidates, from both mobile and desktop devices, directly into your applicant tracking system, which fully supports a seamless apply process.
“Appcast’s implementation with our ATS was 100% the reason that my attention was brought to the software.”
-Krista Burdinie,
Corporate Talent Acquisition, Trustwave


Appcast has become one of the leading sources of senior-level engineers for Trustwave

On the user-end of Appcast’s tool, Burdinie could see all of the actions she wanted to take – turning on or off specific jobs or job groups and making sure jobs were sponsored according to her strategy. Even though Burdinie chose to frequently check or update her jobs and their promotion rules, she knew the programmatic engine would automatically promote the jobs based on her preset rules.

As Trustwave continued to grow, increasing brand visibility and awareness through advertising jobs in new channels and niche job sites was an instrumental initiative.

Burdinie also saw Appcast’s reach and distribution through the Deep Web as a differentiated branding opportunity for Trustwave.

Appcast generated nearly 500 quality candidates in the first six months, at an average cost-per-applicant of $10. Appcast sourced candidates were 30% more likely to move through the recruiting funnel to final interview.

Appcast sourced candidates were 30% more likely to move through the recruiting funnel to final interview
Within six months, nearly 500 quality candidates sourced for Trustwave, at an average cost-per-applicant of just $10.
Increased brand visibility and awareness through advertising jobs in new channels and niche job sites.
“Finding senior-level technicians and software engineers is very time consuming. Obtaining these candidates through Appcast saves me several days of candidate sourcing.”
-Krista Burdinie,
Corporate Talent Acquisition, Trustwave

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